CBS has scored 14% to 15% in rate increases (as of 6/3) on a cost-per-thousand viewers (CPM) basis from marketers in the 2011-2012 upfront. Those numbers are just a bit short of the network’s reported negotiating number of 18% above last year for the upfront fray this time round. The network continues to seek commitments for the new season, but its upfront is basically wrapped.
Fox said it had finished its upfront sales 6/2 and had increases in the 10% to 11% range, with a higher volume of business based on advertisers placing in the Fall debut of The X Factor.
ABC has also reportedly wrapped up most of its business with media agencies, with similar rate increases to Fox.
