The Tacher Company adds 50 stations
Not long after its entry in a new radio investment company "Timeless Cool Custom Programming," The Tacher Company announced national rep deals with over...
ZenithOptimedia predicts 2.2% increase in ad spend for 2011
Given the current economic conditions, and its knowledge of advertiser plans for the upcoming season, ZenithOptimedia is projecting a 2.2%
Pandora, Mercedes debut "Moms and Dads Who Rock"
Pandora and Mercedes-Benz have partnered to feature Reba Mcentire as a “Mom Who Rocks” and Javier Colon (winner of NBC's The Voice) as a...
AT&T Impulse 4G smartphone effort uses Spanish TV (video)
The feature-rich Android smartphone Impulse 4G from AT&T is now available $29.99 with a two-year contract. To highlight, AT&T has partnered with Gloria Estefan to showcase the device's versatility
U.S. Bayer media in review
Incumbent Initiative will defend. Deutschland-based Bayer spent $546.7 million in U.S. advertising in 2010, per Ad Age. Initiative handles U.S. planning and buying for...
First-half internet ad revenues at $15 billion
According to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US), internet ad revenues rose 23.2%—a record $14.9 billion—in the first half of the...
Lee Doyle out at MEC
Mediaedge:cia (MEC) North America CEO Lee Doyle is stepping down as CEO of North America for MEC. After 12 years with the agency, Lee...
Ford pulls advertising on bailouts (video)
Ford is the only Detroit automaker that didn't take the money of the federal auto bailouts, but is paying the price: There's no help...
VAB campaign reminds residents of broadcast media
With the growth of new media destinations, some believe that radio and television audiences are declining. Not true--in fact, audiences continue to spend more...
Dave's Hot 'N Juicy Cheeseburger ads debut on TV, radio
Wendy's, via Kaplan Thaler Group, is giving its cheeseburgers a complete "taste-lift" by reinventing it – beef patty, bun and toppings -- and aptly...
YouSendIt launches radio effort (audio)
The large file online sending service for business is launching its first national radio campaign designed to reach professionals who listen to a wide range of radio programs while they commute. Five of the country's most popular radio personalities
Gogo campaign uses CBS Radio, TV, online, more (audio, video)
Steve Nolan:
Gogo, provider of in-flight Wi-Fi, has launched a major consumer marketing effort to introduce more travelers to the “magic of being in air...
UMG chooses Mediacom as media AOR
The GroupM agency will handle all traditional and digital media for Universal Music Group in US, Europe, Canada and Australia. The contract expands UMG’s...
Carl's Jr., Hardee's hype new Steakhouse Burgers (video)
Via David David&Goliath, the CKE Restaurant chains' ads include the Six Dollar Burger and Thickburger versions of the Steakhouse Burgers--a charbroiled, 100% Black Angus beef...
PTC up in arms over "The Playboy Club"
The Parents Television Council is calling on members and concerned citizens to contact Unilever and Chrysler to hold them accountable for sponsoring the premiere of