Jewelry, Gems, Allentown and Bethlehem spots observed
According to Arbitron, Allentown/ Bethlehem is the 69th largest radio market with a population of 705,200. According to Media Monitors, the #1 radio advertiser...
Arby's names BBDO NY AOR
Arby’s Restaurant Group, a subsidiary of Wendy’s/Arby’s Group, has selected BBDO New York as its national agency of record. The announcement comes following a...
Global ad spend to pass $500 billion in 2011
GroupM said global ad spend in measured media is expected to exceed $500 billion for the first time ever next year following an economic recovery that also sparked significant ad spending increases in 2010, according to its revised
FOX first to try Shazam's Listening Screen Takeover service in US
Shazam, a leading mobile music discovery provider, announced the U.S. launch of an in-app ad campaign service dubbed the ‘Shazam Listening Screen Takeover,’ which allows...
Progressive campaign takes Flo's superstore to the road
Progressive Insurance’s latest effort has a passionate customer spreading the word about his favorite insurance company. And, he’s doing more than just telling his...
DDB North America gives O'Brien presidential stripes
DDB Worldwide announced that Mark O'Brien, currently DDB North America's COO, has been named President of DDB North America, effective immediately. Dick Rogers, who...
Disney launches media review
It includes both planning and buying duties on its movies, theme parks, consumer products and Disney Channel. The account has been held by Publicis...
Scarborough fills CEO position with Tom Drouillard
Scarborough Research announced that Tom Drouillard will join the company as President and CEO, effective January 1st. He joins Scarborough from serving as President...
Ford, GM sales up again in November
Another good month for Detroit—and another good reason for local and national media to keep the ball rolling in their pitches to marketing managers...
Study: Ads on local TV news drives greater awareness
A new survey with 2,500 local TV news viewers in Hearst Television markets by Frank N. Magid Associates finds local television news more effective...
HD Radio Alliance announces 2011 marketing plans
The HD Radio Alliance member companies will continue their joint partnership, which includes with a new marketing effort for 2011. The estimated media value...
Euro RSCG's Marian Salzman: 11 Trends for 2011
With things moving so fast as they have been in the mobile, online and social media spaces, we’d all like to know what to...
Sacramento and beverages ads examined
According to Arbitron, Sacramento is the 27th largest radio market with a population of 1,850,200. According to Media Monitors, the #1 radio advertiser in...
Black Eyed Peas to perform for Bridgestone Super Bowl XLV Halftime Show
The six-time Grammy award-winning, multi-platinum recording band is set to perform in on FOX’s Super Bowl presentation at Cowboys Stadium Sunday, February 6. This...