Suit: McDonald's, Microsoft, CBS mine data from web ads
A class action suit filed in NY Federal Court says the three companies have used their Internet ads as a cover for data-mining, to...
Atlanta Thrashers Hockey try new tactics in holiday radio
Maybe the unusual snow in Atlanta recently will help bring fans into the ice sport, but nonetheless reportedly the majority of the seats remain...
Gillette pulls Tiger Woods
Last December after Tiger Woods’ admission of infidelity, Procter & Gamble’s Gillette said it would distance itself from the golfer while maintaining its “existing...
AccuWeather offering new placements with iPhones
AccuWeather.com’s new AccuWeather app for the iPhone has advertising opportunities to reach iPhone users as they check localized weather forecasts. Ad space opportunities include...
Top ads for 2010 ranked in likeability, placement
Within the massive Nielsen TV ratings panel lies the ability to query a number of different rankers from viewers
Pfizer stays with Carat after review
The review was launched in September and now Pfizer is keeping its estimated $1.2 billion media planning and buying biz at Aegis' Carat—for 11...
Rochester, NY and Nutrition radio spots detailed
According to Arbitron, Rochester, NY is the 56th largest radio market with a population of 943,500. According to Media Monitors, the #1 radio advertiser...
PHD wins GlaxoSmithKline
Adding to the big score last week in Gap, Inc., GlaxoSmithKline has awarded its $1.4 billion U.S. media account to Omnicom Group's PHD, beating...
Premiere tops RADAR 107 Cume estimates
While Dial-Global topped the list for the December 2010 RADAR 107 report for Average Audience and Average Audience Rating percents, Arbitron’s cumulative audience estimates...
Regional Reps signs Lightning 100 in Nashville
Regional Reps is now the exclusive national sales rep for Tuned In Broadcasting’s AAA WRLT-FM Nashville. In announcing the partnership, “Lightning 100—Nashville’s Independent Radio”...
Barclays raises 2011-2012 US ad spend estimates
Barclays Capital gives credit in upping the overall numbers primarily to cable TV, network TV, and local broadcast advertising, all of which offset
PHD scores Gap Inc. for media
The clothing retailer which includes The Gap, Old Navy and Banana Republic, has consolidated its $500 million global planning and buying assignment with incumbent...
AOL buys Pictela platform for branding content delivery
The move will allow AOL to distribute high-definition branding content across online advertising and social media and add to the company’s suite of ad...
Mom sues McDonald's over Happy Meals
Sacramento mother of two Monet Parham and the Center for Science in the Public Interest filed a lawsuit in San Francisco Superior Court 12/15...
Slim Jim sponsoring WWE Tribute to the Troops
World Wrestling Entertainment (WWE) and Slim Jim are joining forces to honor our troops on NBC. Slim Jim is the exclusive presenting sponsor of...