Goldhersz replaces Checkeris as MediaCom NA CEO
Harvey Goldhersz, Vice Chairman, Worldwide COO of MediaCom Worldwide with extensive digital and management experience, had been named CEO of MediaCom North America. MediaCom...
Spot spend helps drive 6.4% growth in first nine months of 2010
RBR-TVBR observation: Rate of growth of Internet was not as high ...When mobile broadband video ads improve in quality and seamlessness
Big Three report double-digit sales increases
Broadcasters can likely be assured with this good news, as higher sales usually lead to higher ad budgets—both national from the Detroit automakers and...
"Determined Dozen" of radio, cable, television unearthed
Media Monitors crunched some numbers for the 2010 radio, cable TV and broadcast TV from its Spot Ten reports that name the leaders in...
Dunkin' Donuts launches I'm Drinkin' Dunkin'!
The multi-million dollar integrated campaign via Hill Holliday includes television, radio, out-of-home, online, social media, PR and in-restaurant. The effort celebrates customers’ dedication and...
Pepsi named official sponsor of The X Factor
Simon Cowell’s fall debut of “The X Factor,” the new competition series on Fox that gives viewers the opportunity to help choose the next...
Geico tops 2010 in radio ads; NBC-TV in television
The numbers are out for the top advertisers in radio, television and cable last year, as detected by Media Monitors broadcast monitoring. As has...
Fresno & Home Centers spots revealed
According to Arbitron, Fresno, CA is the 66th largest radio market with a population of 755,500. According to Media Monitors, the #1 radio advertiser...
David and Goliath scores Carl's Jr., Hardee's
The announcement knocks out longtime incumbent Mendelsohn Zien, after a review CKE Restaurants launched in October. David & Goliath LA is the new CKE...
Howard Eisen upped at AURN
The former EVP/Sales for American Urban Radio Networks is now President of Network Sales, continuing to be responsible for all ad sales and marketing...
Anheuser-Busch, MLB drop litigation, re-up
Anheuser-Busch and Major League Baseball have reached a multi-year sponsorship renewal. Both agreed to drop their pending litigation. It had gotten messy, too. Anheuser-Busch...
Frito-Lay to offer all-natural products; campaign to follow
Looks like the “Food for the fun of it” tagline may soon be retired. In 2011 Frito-Lay will make Lay's potato chips, Tostitos and...
Church's launches effort for new Chicken Mini Sandwich
Aiming at a new value option for diners, Church’s is supporting its new Chicken Mini Sandwich with television, radio, in-store, direct mail and outdoor....
Kansas City and national Department Stores ads examined
According to Arbitron, Kansas City, Missouri is the 32nd largest radio market with a population of 1,667,600. According to Media Monitors, the #1 radio...
SC Johnson creative, media in review
Currently with Interpublic’s DraftFCB and Initiative, SC Johnson is preparing for a review its $1 billion global advertising and marketing account as it prepares...