Yoplait Greek launches social media effort (video)
It’s a new packaging and advertising campaign that comes to life on smartphones and allows consumers to help in the fight against hunger. Consumers...
Coca-Cola signs 360i for social media monitoring
Dentsu Holdings USA’s 360i will handle social-media monitoring for all of Coca-Cola’s North American brands, first charged with formulating a process for keeping track...
Jackie Chan stars in new V8 TV effort (video)
Campbell Soup is launching a new V8 branding campaign via Y&R NYC that taps martial arts icon Jackie Chan to go head-to-head with other...
Telemundo, Old Navy partner for web-novela (video)
More brand-immersion for online programming, this time from Telemundo: The partnership with Old Navy and AKQA produced the network’s first-ever interactive made-for-web novela, which...
Cruise line debuts Carnival Magic with radio and TV elements
You don’t always have to run a standard flight of spot advertisements to get exposure for something on broadcast media. The vacation travel specialists...
Fat Fighter announces major television infomercial schedule
For the moment, DC Brands International Inc. has only a proposed schedule to advertise HARD Nutrition's Fat Fighter by buying enough time to run...
AHAA: Hispanic ad spend at $4.3 billion in 2010
The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which finds spend rose 14% to $4.3 billion in 2010--reversing a two-year slowdown, increasing the aggregate Hispanic
Canoe beefs up
Canoe Ventures, the advanced television JV of the nation's leading cable companies to use set-top boxes to deliver new kinds interactive marketing opportunities, has...
TV, online to remain strong in 2012 slowdown
MagnaGlobal has released its updated 2011 US Media Owners Advertising Revenue Forecast, which remains unchanged at 1.6% growth, including the impact of political and...
"Cruise Like a Norwegian" launches on TV, social media
Norwegian Cruise Line’s new campaign suggests that if you "Cruise Like a Norwegian" it means you're also dining like a Parisian, surfing like a...
1620 The Zone's "Schick and Nick" team with local salon
Here’s a unique—and unusual—tie-in for a sports station and a local salon: NRG Media’s Sports Talker KOZN-AM Omaha is having morning men Matt Schick...
Taco Bell debuts new effort for XXL Chalupa (video)
Taco Bell announced the return of its XXL Chalupa, offering consumers twice the premium seasoned beef as its Chalupa Supreme, plus nacho cheese sauce....
New General Tire spots feature Carl Renezeder
This October, General Tire will be releasing two new commercials via Mad Media of Oceanside, CA starring seven-time off-road champion Carl Renezeder hard at...
How digital audio listeners discover, share and purchase music
Unveiled at Advertising Week in NYC, TargetSpot, the largest digital audio advertising network, showed results surrounding the role of digital audio listening in music...
2011 Worst Ad in America Awards nominees (video)
Consumerist.com today announced the nominees for its second annual Worst Ad in America Awards. This year, more than 40 ads garnered nods including AT&T