New General Tire spots feature Carl Renezeder
This October, General Tire will be releasing two new commercials via Mad Media of Oceanside, CA starring seven-time off-road champion Carl Renezeder hard at...
How digital audio listeners discover, share and purchase music
Unveiled at Advertising Week in NYC, TargetSpot, the largest digital audio advertising network, showed results surrounding the role of digital audio listening in music...
2011 Worst Ad in America Awards nominees (video)
Consumerist.com today announced the nominees for its second annual Worst Ad in America Awards. This year, more than 40 ads garnered nods including AT&T
Whataburger's new campaign uses multimedia, multicultural
The ads, via Austin-based McGarrah-Jessee, will drop 10/12: The Texas-based chain was named third on Technomic’s list of fastest growing burger chains. That ranking...
The Tacher Company adds 50 stations
Not long after its entry in a new radio investment company "Timeless Cool Custom Programming," The Tacher Company announced national rep deals with over...
ZenithOptimedia predicts 2.2% increase in ad spend for 2011
Given the current economic conditions, and its knowledge of advertiser plans for the upcoming season, ZenithOptimedia is projecting a 2.2%
Pandora, Mercedes debut "Moms and Dads Who Rock"
Pandora and Mercedes-Benz have partnered to feature Reba Mcentire as a “Mom Who Rocks” and Javier Colon (winner of NBC's The Voice) as a...
AT&T Impulse 4G smartphone effort uses Spanish TV (video)
The feature-rich Android smartphone Impulse 4G from AT&T is now available $29.99 with a two-year contract. To highlight, AT&T has partnered with Gloria Estefan to showcase the device's versatility
U.S. Bayer media in review
Incumbent Initiative will defend. Deutschland-based Bayer spent $546.7 million in U.S. advertising in 2010, per Ad Age. Initiative handles U.S. planning and buying for...
First-half internet ad revenues at $15 billion
According to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US), internet ad revenues rose 23.2%—a record $14.9 billion—in the first half of the...
Lee Doyle out at MEC
Mediaedge:cia (MEC) North America CEO Lee Doyle is stepping down as CEO of North America for MEC. After 12 years with the agency, Lee...
Ford pulls advertising on bailouts (video)
Ford is the only Detroit automaker that didn't take the money of the federal auto bailouts, but is paying the price: There's no help...
VAB campaign reminds residents of broadcast media
With the growth of new media destinations, some believe that radio and television audiences are declining. Not true--in fact, audiences continue to spend more...
Dave's Hot 'N Juicy Cheeseburger ads debut on TV, radio
Wendy's, via Kaplan Thaler Group, is giving its cheeseburgers a complete "taste-lift" by reinventing it – beef patty, bun and toppings -- and aptly...
YouSendIt launches radio effort (audio)
The large file online sending service for business is launching its first national radio campaign designed to reach professionals who listen to a wide range of radio programs while they commute. Five of the country's most popular radio personalities