US ad revenues to grow 3.1% in '11
This, excluding the impact of political and Olympic advertising. Digital and broadcast media continue to grow rapidly, as does the outdoor business (digital, TV, radio and outdoor collectively will grow
Advertising could pay for a mission to Mars?
It may be the only way, in fact: One of the biggest obstacles to a potential manned space mission to Mars is finding the...
Nonprofits buying more air time
The NY Times notes with Media Monitors numbers that governmental agencies, labor unions and nonprofit groups bought 41.7% more radio spots in 2010 than...
Catholic Radio in Boston launches billboard campaign
Holy Family Communications’ 50-kW WQOM-AM Boston, the city’s first Catholic radio station, is taking to the streets via a billboard effort with CC Outdoor/Boston....
Toyota launches "Prius Goes Plural"
Kicking off during the Detroit Auto Show where Toyota will hand out T-shirts featuring the five Prius “plural” options with prizes attached and a...
Seattle's Best launches multimedia campaign
Seattle’s Best Coffee, a division of Starbucks, has launched its first-ever integrated effort debuting the brand’s “Anywhere Great Coffee is Needed” tagline. The first...
ABC Regional Sports and Entertainment Sales tapped for retail network
Lifeclinic International, supplier of commercial, automated blood pressure monitors and health stations, has named ABC National Television Sales’ ABC Regional Sports and Entertainment Sales...
GM partners with NBC Universal on 2012 London Olympic Games
The new media partnership revolves around NBC's U.S. coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights....
Young & Laramore scores Scotts
The independent Indianapolis agency has been named as Scotts LawnService AOR, overseeing its brand national advertising, including radio, print, out-of-home, direct mail and digital...
Walmart using radio against NYC City Council for new store (video)
The giant retailer started airing ads on 14 metro radio stations 1/10 blasting City Council members two days before the City Council is scheduled to hold a hearing examining the potential
Boston and weight loss spots examined
According to Arbitron, Boston is the 10th largest radio market with a population of 4,054,600. According to Media Monitors, the #1 radio advertiser in...
Teleflora to feature Faith Hill collection in Super Bowl XLV ad
The leading flower delivery service, along with five-time Grammy Award winner Faith Hill, announced the creation of "The Collection by Faith Hill." Developed with...
CBS Corp. offers up EcoAds
Consumers are more concerned than ever that the products they buy are environmentally-conscious, so a Good Housekeeping-type stamp of approval may be a good...
Top broadcast cable TV ad categories in 2010
Media Monitors continues its rollout of advertiser breakdowns for 2010. Today, we have the Cable Top Twenty report by high performing categories, comparing figures...
Top broadcast TV ad categories in 2010
Media Monitors continues its rollout of advertiser breakdowns for 2010. Today, we have the TV Top Twenty report by high performing categories, comparing figures...