Details on New Orleans, dating services spots
According to Arbitron, New Orleans, LA is the 52nd largest radio market with a population of 1,015,600. It had been down to the 55th...
Harris buys Spot Runner's Malibu Media platform
The online media exchange that simplifies the business of buying and selling TV ads will be added to The Harris ONE family of products...
AdLarge Media signs Sports USA Radio Network
A new client for former Westwood One execs Gary Schonfeld and Cathy Csukas, who now run AdLarge Media: Sports USA Radio Network. The multi-year...
John Hancock Funds asks "Who Knew"?
The new campaign has television ads running from 2/14 through 6/25 on Bloomberg, CNBC and Fox Business. Online ads will appear during the same...
Product placement ban lifted; logo to follow
UK TV programmers and networks will soon get a boost of revenue, as that country’s regulator Ofcom lifted a ban on product placements on...
Walgreens launches effort to promote in-store brands
The national drug-store chain launched its first national TV campaign for Walgreens-branded health and wellness products on 2/13. It has traditionally used Sunday newspaper...
Sprint exclusive sponsor of Survivor premiere
This is the first time CBS’s "Survivor" will be presented with a single sponsor broadcast, and it will be done in the premiere “Survivor...
El Pollo Loco taps goodness Mfg.
This following a review that began last November with more than 35 agencies, El Pollo Loco selected LA-based goodness Mfg. as its new AOR—besting...
Barry Callebaut names Quest Fore AOR
Did you know Barry Callebaut was the world’s largest chocolate manufacturer? We didn’t either, but it has selected Quest Fore in Pittsburgh as its...
Telemundo upfront to be IMAX experience
No doubt the 2010 Census results showing the English-speaking Latino community to be the fastest-growing segment of the U.S. population will be highlighted: Telemundo...
Hallmark launches "Life is a Special Occasion"
Eileen Gaffen, Hallmark spokesperson, tells RBR-TVBR the multiplatform rebranding effort includes television, PR, social media (including blog sites), e-mail, print, direct mail, video, search...
National spot radio up 17.7% in 2010
National Spot Radio bounced back with a strong year in 2010, following a dismal 2009. The 17.7% increase was driven by strong demand across...
Chrysler 200 Super Bowl ad sends viewers scrambling to Kbb.com
Kelley Blue Book ranked online traffic for its website www.kbb.com following the airing of eight auto ads during Super Bowl XLV. The biggest surge...
Dallas and Jewelry spots examined
According to Arbitron, Dallas - Ft. Worth, TX is the 5th largest radio market with a population of 5,326,500. In light of Super Bowl...
Univision sets 2011 upfront
Univision will hold its annual Upfront in NYC at 3:00 pm on Thursday, 5/19 at the New Amsterdam Theatre. Univision execs will detail what’s...