2011-2012 upfront: Ad-supported cable analysis
The industry has been accustomed to ad-supported cable gaining audience every year. This is no longer necessarily the case, however
Delta sponsoring Civil Rights Games
Delta Air Lines has been named the title sponsor of the MLB Civil Rights Games for both 2011 and 2012. The sponsorship for the...
2011-2012 upfront: Network by network analysis
Each broadcast network has different strengths and weaknesses, as well as overall programming strategies. At the start of every season
Radio Mercury Awards final round judges selected
The 20th Anniversary Mercurys panel includes some of the leading creative minds in the ad business, and represents not only top radio advertisers, but...
Commercial radio supports amateur radio with PSAs (audio)
PSA:
Radio is stepping up to promote amateur radio in times of disaster, explains Howard B. Price, CBCP, MBCI Dir., ABC News Business Continuity &...
A look at programming trends for the 2011-2012 upfront
Most network programming trends revolve around three basic genres
Cartoon Network goes Looney Tunes with Spirit Airlines
Turner Broadcasting System’s Cartoon Network has debuted a new advertising vehicle onboard Spirit Airlines. Turner Media Group brokered the deal, an interior plane wrap...
Primetime upfront issues: network erosion and mid-season repeats
Traditional television is no longer necessarily the first screen for younger viewers. No secret that the broadcast networks have problems. Every year their audience
Charlotte, Local Cars & Light Truck Dealers ads examined
According to Arbitron, Charlotte-Gastonia-Rock Hill, North Carolina is the 24th largest radio market with a population of 2,040,000. The #1 radio advertiser in Charlotte...
Most-liked ads of Q1 detailed
An analysis of the top ads debuting in Q1 of this year revealed that, while Super Bowl ads were among some of the best...
Sugar farmers sue corn processors over labeling corn syrup as "sugar"
Last year, the Corn Refiners Association began a campaign to rebrand controversial sweetener high fructose corn syrup (HFCS) as "corn sugar." American sugar farmers...
Clorox sponsors Univision special
Univision’s second annual primetime special “Intimamente... Compartiendo Entre Amigas” (Intimately...Sharing Among Friends), hosted by Univision personality Giselle Blondet, will air on 4/30, at 7:00...
Telemundo launches "El Poder de Saber" PSA effort
This is the eighth year: “El Poder de Saber” (The Power of Knowing) is a multiplatform PSA campaign for the new season and will...
Pizza Patron launches new radio and TV effort
For more than a year, the company has been crafting its new marketing strategies to focus on a younger, bi-cultural demographic. So this week,...
Azteca America to stick with "infront" presentations
Azteca America says it will continue this year in the 2011-2012 upfront season with its strategy of “infront” presentations to over 100 clients and...