Distilled Spirits Industry updates ad guidelines
The Distilled Spirits Council (DISCUS) has upped the demographic placement standard in its Code of Responsible Advertising Practices to reflect the 2010 Census data released showing that 71.6% of the U.S. population is 21+. Under the new
"Army Strong" debuts new advertising
The U.S. Army, via AOR McCann Worldgroup is introducing its latest extension of "Army Strong" via its newest campaign, "Symbol of Strength." The effort...
"Young and the Restless" launches cosmetics line
The top-rated CBS daytime soap’s Abbott Family owns a cosmetics company called Jabot Cosmetics. Now Fusion Brands has partnered with Sony Pictures and CBS...
Lipton Iced Tea teams with Pandora
To celebrate its new 100% natural line, Lipton and Pandora are treating tea drinkers to a unique look at music via its "The Natural...
LA radio, television, cable spot numbers detailed for April
Los Angeles’ citizens were listening to, watching, and reading over 720,000 ads last month, with agencies and their clients investing over $415 million to...
Prudential launches "Bring Your Challenges"
Prudential Financial’s new US campaign which launched 5/24, builds on its 135-year history of meeting Americans’ financial challenges. The effort includes television, outdoor, digital,...
Expectant parents featured in 2011 Subaru Legacy campaign (video)
Subaru of America has launched a new campaign targeting the Chinese-American market. Produced in Cantonese, Mandarin and English, the effort features the 2011 Subaru...
Akron, OH and higher learning spots spelled out
According to Arbitron, Akron, Ohio is the 76th largest radio market with a population of 598,100. The #1 Radio advertiser in that market last...
Traditional media's ad spend flattening
After plunging by 18.5% in 2009, ad spend on traditional media is on a slow rebound. Spending was estimated to be up 2.1% in 2010, to $127.2 billion
1800 Tequila launches cable effort with Michael Imperioli (video)
The new $18 million campaign airing this month across various cable networks features Sopranos star, Michael Imperioli and serves as an evolution of their...
Buck Robinson wins Circle of Excellence Award
Robinson Radio is a leading one stop shop radio-only ad agency based in Richmond, VA. President & CEO Buck Robinson recently won of Washington...
Dairy Queen most effective QSR TV advertiser in 2011
Ace Metrix, a television ad effectiveness researcher which provides data on the creative lifecycle of campaigns, revealed that Dairy Queen (which has broken seven...
The CW details new ad initiatives
Along with Dawn Ostroff, departing President of Entertainment, and Mark Pedowitz, the new President of The CW releasing their new fall schedule 5/19 at The CW
Dove, "Dancing with the Stars" highlight "real woman"
Dove and the ABC hit show gave one “real woman” the opportunity to get a taste of what celebrities experience on the weekly series....
The Tacher Company signs Hemisphere Media
Tacher Southeast Regional Sales Manager, Brigid Correll announced the company has signed a national rep deal with Hemisphere Media, parent of KLAV, The Talk...