Y&R employee killed in Madison Ave. elevator incident
Suzanne Hart, 41, Young & Rubicam’s Director of New Business Content and Experience, was crushed and killed by an elevator that began rising as...
WSJ critiques iAd mobile ad service
Facing challenges winning over customers for its iAd mobile ad service, Apple is softening its approach as it loses ground to Google in the...
Arbitron's RADAR 111: DG, Premiere, USRN tops
Arbitron rankers for network radio Persons aged 18-49 and Persons aged 25-54 have Dial-Global’s Complete FM Network, Contemporary Network and Adult Power once gain...
Pepsi, Pandora to celebrate the Grammys
Pandora, The Recording Academy and PepsiCo announced a multi-layered campaign that will harness and capture the excitement around the 54th Annual Grammy Awards on 2/12. As the premier sponsor of Grammy-related content on Pandora,
Jon Bon Jovi's first-ever endorsement is Advil (video)
The rocker gives a glimpse into his busy—and sometimes painful--life in a new ad for Advil. It’s his first verbal endorsement of a product...
WGN Radio partners with agency to present "Carols for Kids"
The public caroling will feature Chicago Blackhawks, Jim Cornelison and other local Windy City celebs: WGN Radio and Chicago-based agency Schafer|Condon|Carter are partnering to...
Pure Michigan winter ad campaign launched (video)
The campaign has been placed throughout the state and in surrounding states for the coming weeks. Pure Michigan winter billboards have gone up in...
Cablevision sues Verizon over multimedia campaign
Cablevision Systems has sued Verizon Communications for allegedly running advertising that misrepresents Cablevision's Internet speeds, based on old info. The TV, radio, direct mail...
The Tacher Company opens Midwest office
The Tacher Company continues to grow at a rapid pace, this time adding a Midwest office, in addition to Seattle, Boston, Detroit, Florida, LA...
Zenith: US ad growth to be 2.2%
Expecting increases in ad spend of 3.5% in 2012 and 2013. Outlook is in part the result of strong U.S. retail sales. Broadcasters remember, the more you know about the consumer and their buying intentions and behavior the better your local sales efforts will increase. It is all about the Consumer!
Revlon goes global with Mediacom
WPP/GroupM’s MediaCom Worldwide has scored global media planning and buying by Revlon for all of its brands. MediaCom, which has been Revlon’s media AOR...
Magnaglobal downgrades 2011, 2012 ad growth estimates
Magnaglobal’s global forecast, released at the UBS 39th Annual Global Media and Communications Conference 12/5, shows media owners’ revenue growth for 2011 and 2012...
Phoenix Media Xchange launches for radio ad buying
While the last five years or so have seen more online exchanges for buying and selling media, some haven’t lasted. Softwave/SWMX and BuySellBid.com were...
Online advertising needs to represent more than added value
Two online businesses, Vevo & Pandora, topped the latest Jack Myers Survey of Advertising Executives on Online Media Value and Sales Organization Performance. Not...
Jaguar launches new TV ad (video)
The luxury automaker has a new ad, “Jaguar at Play” that spotlights its high performance cars and new design. The new 30-second spot is...