MediaCom scores Subway for digital
Group M’s MediaCom has been awarded US digital media in the U.S. by Subway. The appointment makes MediaCom Subway’s AOR for all planning and...
Doritos wins Brand Bowl 2012
According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl on NBC this year....
Hulu names top ads from Super Bowl XLVI
Hulu says Honda
Honolulu Rapid Transit uses radio for project promotion
The Honolulu Area Rapid Transit Authority (HART), the entity that oversees the construction and management of the city's proposed $5.3 billion elevated steel on...
Spot data for Nevada Republican Caucuses
Media Monitors released its study of radio spots that were run in Las Vegas leading up to Saturday’s Republican Caucuses in Nevada. Data was...
Microsoft attack ad draws quick response from Google
Shortly after Microsoft launched a campaign slamming Google's privacy changes as invasive, the search giant hit back, calling Microsoft's charges inaccurate and claiming that...
The Tacher Company signs two in St. Louis
Independent rep firm The Tacher Company announced an exclusive national rep deal with 590 The Fan and Team 1380 AM in St. Louis. KFNS...
2012 upfront previewed: 8% CPM increases
Pivotal Research Group analyst Brian Weiser expects some 8% CPM increases for network TV 2012-13 primetime advertising negotiated during this year
Toyota brings "The Camry Effect" to Super Bowl (video)
Toyota is taking "The Camry Effect" to the Super Bowl this weekend and adding sweepstakes activated by a smartphone app to an ad that...
Randall Terry: Run my ads or else
Right to life advocate Randall Terry, who is running for President, responded to two stories RBR-TVBR ran this week (Allred and Skall), with a copy of a letter sent to TV station he bought ad time on that are airing the Super Bowl. The commercials depict
Agencies: Spot TV was top ad medium of choice in Q4
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a...
Political advertising and media stocks
Barclays Capital analyst Anthony DiClemente writes that given the heated political climate and record spending levels that we are likely to see in 2012, he
Bill Ludwig is Chief Judge for 2012 Radio Mercurys
Chairman and CEO of Campbell Ewald, Bill Ludwig, will serve as 2012 Chief Judge for the 21st annual Radio Mercury Awards competition. Entries are...
SNL actress Maya Rudolph stars in Vitacost.com radio spots
Vitacost.com, an online retailer and direct marketer of health and wellness products, is launching its first-ever national broadcast media advertising campaign with a series...
Ad agency holding companies rated, analyzed
WPP is their top pick: Pivotal Research Group analyst Brian Weiser writes in a recent report that they are initiating coverage on global agency...