Harley-Davidson launches new campaign
The centerpiece of the new campaign is a series of digital videos featuring genuine Harley-Davidson riders.
Embassy Suites launches “366 Days of More” (video)
The contest is also being announced on the syndicated daily entertainment magazine “Extra” by the spokesperson for More, a nameless character who pontificates about the More found at Embassy Suites in the brand’s advertising and social media efforts.
Ron Paul campaign details Super Tuesday ads (video)
The 30-second spot ‘Plan’ is lighter and centers squarely on Paul’s same balanced budget proposal.
Upfront just beginning
Things will be a little different this year. Google/YouTube, Yahoo, Hulu, AOL and Microsoft are planning a two-week upfront.
Fifth Third launches new ad campaign (audio)
The campaign leads off with two television spots titled, “Challenge” and “The Idea.”
The Tacher Company signs Rumbera Network
Independent rep firm The Tacher Company has signed WWWK-FM Rumbera 105.5 FM inMiami. The Venezuelan-based company also has stations in Spain, South America, Central...
Nielsen Online Campaign Ratings signs Unilever
Unilever’s collaboration with Nielsen is just the latest leading strategic initiative from the mega-advertiser.
Global ad spend to be up 4.9% this year
It is a similar picture in the US with online advertising leading the way. Online is expected to grow by 6.7% this year.
IAB updates standard ad unit portfolio
The new portfolio offers marketers a range of IAB Standard Ad Units to deploy against their different objectives.
FTC tells window biz to close the curtain on savings claims
Broadcasters will not have to waste any energy policing advertiser energy-saving claims. But it's good to be aware of the issue.
U.S. Cellular taps Mullen as new AOR
This, following a review. Mullen will collaborate with U.S. Cellular on brand strategy, creative development and performance analytics across all traditional, digital and emerging...
CiCi's launches new campaign
CiCi's Pizza has rolled out its new advertising campaign, "There's More Where That Came From," this week featuring TV, digital and in-store elements. The...
Backup service moves forward with multimedia flight
Sometimes it’s hard to get people to act when things are going just fine, but Carbonite Inc. is warning consumers that having a thorough...
Students create TV spot to recruit students (video)
The University of New Mexico looked no further than its own campus to create TV spots to run within the school’s televised NCAA games....
The Tacher Company signs Abercrombie Broadcasting
Independent rep firm The Tacher Company has aligned with Abercrombie Broadcasting, Inc in Huntsville AL. WQAH-FM is a top Classic Country station in the...