Nissan keeps its grasp on #1
In the Media Monitors TV SPOT TEN last week, Nissan stayed at #1 with 21,295 spots. McDonald’s remained at #2 airing 19,934 spots, while the US Department of Health and Human Services was #3 running 15,757 announcements. TOYOTA was #4 with 15,232 spots and Allegra moved from #16 up to #5 with 15,054 ads.
MRC OK’s viewability as ad standard
The Media Rating Council announced that it will no longer discourage the use of viewable impressions as a
ANA survey shows demand for programmatic buying education
Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.
Metropolitan Water launches radio ads in SoCal
Taking to the airwaves in response to current unprecedented drought conditions, the Metropolitan Water District will begin broadcasting
Taco Bell using Ronald McDonalds in new ads
The Yum Brands QSR chain begin airing ads that feature everyday men who happen to have the same name as the McDonald's iconic clown. The campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco—likely directed right at McDonald’s breakfast patrons.
AOL to build cross-screen programmatic ad platform
AOL unveiled plans for a new global programmatic ad platform for brands, agencies and publishers
US ad spend up 0.9% in 2013; radio, TV take a hit
Total ad spend increased 0.9% in 2013 and finished the year at $140.2 billion, according to Kantar Media
Berkshire Hathaway HomeServices launches campaign
Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, launched a national campaign to
FTC commends DISCUS advertising code
In a major report released on advertising in the beverage alcohol industry, the Federal Trade Commission recognized the Distilled Spirits Council for its
Judge denies injunction on Colorado marijuana ads
A federal judge has denied a request for an injunction against Colorado rules restricting advertising by recreational marijuana shops.
Southern Hospitality sponsoring KOA shows
Bourbon Brothers Holding Corp,, restaurant development firm and parent company to Southern Hospitality
iHeartRadio artists perform at 4As event
On 3/17, Clear Channel Media and Entertainment presented “iHeartRadio Artists on the Verge '14” at the
Automotive takes over Top Ten
In the Media Monitors TV Spot Ten last week, McDonald’s once again took the #1 position with 22,434 spots. Toyota moved from #4 up to #2 airing 17,826 ads, while Progressive landed at #3 running 15,587 spots. The US Department of Health and Human Services ran 15,179 announcements that put them at #4 and Walmart was #5 with 14,533 commercials.
CDW’s new campaign: “Smart Growth” (video)
Via Ogilvy & Mather, Chicago, it’s their newest iteration of the serial campaign, “People Who Get IT,” and uses broadcast, online, and social media components throughout March Madness and continuing into the summer. CDW, provider of technology solutions to business, government, education and healthcare, launched “Smart Growth,” on 3/15.
Samsung Galaxy, Chrysler sponsor COSMOS
Fox Broadcasting, Fox International Channels (FIC), National Geographic Channel (NGC) and National Geographic Channels International (NGCI)