TV ad budgets being moved to online video
This may explain the big stall to this year’s TV upfront: The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study conducted by Be On, the new AOL global branded content business. Although TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.
Details emerge on Apple’s iRadio targeted ads
iAd is expected to retain a higher percentage of that ad revenue compared with other iAd inventory
Entravision signs JSA with Seal Rock Broadcasters
Under the terms of the deal, Entravision will use its sales force within the market to provide marketing and sales services to Seal Rock...
Tacher signs Ad Astra per Aspera
The Tacher Company has aligned itself with Ad Astra per Aspera Broadcasting as the station group’s national rep. The group operates the top rated...
The Tacher Company adds KPKL-FM
Independent rep firm The Tacher Company announced a national representation agreement with KPKL-FM, “KOOL 107.1 FM,” Spokane, WA. Launched in November of 2012, the...
NABOB wants more federal ad dollars
The government is one of the largest buyers of advertising, and the National Association of Black Owned Broadcasters is asking why
The modern digital consumer profiled
A study conducted by GroupM Next of the modern digital consumer journey revealed six segments exist of consumers who exhibit similar behaviors and intent....
Borrell report assesses local digital sales
Borrell Associates’ latest report, “2013 Update: Assessing Local Digital Sales Forces,” covers their latest survey of sales managers and has uncovered some interesting revelations...
Viamark Advertising initiates franchise offering
Viamark Advertising (www.viamark.com), the leading ad agency franchise company with corporate offices in Plymouth, MA and New Bern, NC as well as 12 franchised...
Focus 360 signs Dr. Joy Browne
Focus 360 now has exclusive national ad sales representation of The Dr. Joy Browne Radio Program, the longest running nationally syndicated radio show of...
CBC Radio 2 now allowing ads
The CBC has been given permission by the CRTC to introduce advertising on some of its radio networks, breaking a four-decade tradition of commercial-free...
The Tacher Company signs Bicoastal Media
Independent rep firm The Tacher Company announced a national representation agreement with Bicoastal Media of Eugene, Oregon. The stations are KPNW AM News Talk;...
AdLarge Media, Sports USA kiss, re-up
AdLarge Media and Sports USA Media have settled their differences and extended their relationship. A pending suit has been dismissed as a misunderstanding. So...
Jaguar launches “Your Turn”
The global campaign is for the launch of its definitive sports car - the F-TYPE. As Jaguar's first new true sports car model in...
Insights on Internet radio campaigns
TargetSpot, the largest digital audio ad network, released the results of campaigns for Auto, Retail, Banking, and Insurance advertisers, showcasing