Sunday, October 6, 2024

Facebook

Facebook to sell “TV-style” ads

Facebook plans to sell TV-style commercials on its site for as much as $2.5 million a day, according to a Bloomberg report. The world’s...
Nielsen

Female Hispanics detailed in Nielsen report

With a projected buying power slated to reach $1.5 trillion by 2015, Hispanics are an important group for marketers, and leading the growth within...
Nielsen

Industry & Services ad category up 29% in Q1

Even though global ad spending has grown only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select...
Moody's

Moody’s looks at Omnicom’s merger with Publicis

Moody's Investors Service has affirmed the Baa1 senior unsecured and Prime-2 commercial paper ratings of Omnicom Group following the recent announcement that the company...
The Tacher Company

Tacher signs The Original Company

Independent rep firm The Tacher Company has aligned with The Original Company and their 14 radio stations. They include: WFIW-A/FM, WOKZ-FM (Fairfield, IL), WTAY-AM,...
Auto

Borrell: 2013 Auto Advertising Outlook

A new study from Borrell Associates says there will be an increase in automotive ad spend, but those dollars will continue to move away...

Vine introduces six-second video ad

Twitter's red-hot video sharing service, Vine, is drawing marketers looking for an ad format that's catchier than an image but more user-friendly than a 30-second video. Vine, launched in October 2012 and bought by the social media giant this past January, initially set out to be a mini-video sharing application for everyday users. But it has gained major popularity among advertisers for content marketing and brand promotion, having garnered a total of 13 million users across the globe, reports Fortune.
Clear Channel

CCME pulls ads for womens health clinic (audio)

Clear Channel, has pulled two ads for a Kansas women’s health clinic off the air after claiming the radio spots violated the company’s decency standards. The South Wind Women’s Center in Wichita opened in the wake of the 2009 murder of George Tiller to ensure women had continued access to comprehensive reproductive health services in in the state, which is exactly what they advertised in the radio spots, reports Salon.com.

Publicis to merge with Omnicom

Publicis Groupe and Omnicom Group agreed to merge in an all-stock transaction to create the world’s largest advertising
AOL / America Online

Publicis Groupe, AOL to deliver live internet ads

It will be the industry’s first global live advertising partnership for the multiscreen era: “PAL” (Publicis AOL Live) will be co-managed by AOL and Publicis Groupe and will offer marketers an end-to-end solution to deliver and manage live advertising on a global basis to digitally connected consumers. Live advertising caters best to mobile and social media, giving brands immediate live connections that consumers expect and react powerfully to, based on content cues, location and more.
Barack Obama

Obamacare campaign to cost $700 million

As President Barack Obama's health care law moves from theory to reality in the coming months, the total amount to be spent nationally on...
Katz Media Group

Katz ending national sales for Radio One

They may still re-up in the end, but in a form 8-K with the SEC, Radio One says it would no longer be
Nielsen

Q1 global ad spend detailed

According to Nielsen’s quarterly Global AdView Pulse report, the first quarter of 2013 held few surprises for media sectors

AURN, Entravision Solutions form “VURN”

American Urban Radio Networks (AURN), the largest African American owned radio network company in the country and Entravision Solutions, a national sales and marketing...
The Tacher Company

The Tacher Company signs Steckline Comm.

Independent rep firm The Tacher Company has aligned itself with Steckline Communications as the station group’s national rep.  The group operates the only locally...