Political, Olympics to Boost TV Ads in 2016
MoffettNathanson Research predicts TV will benefit from political, Olympics ads in 2016.
The Home Depot Crown
In the Media Monitors Radio Spot Ten, The Home Depot remains at #1 with 47,451 spots. Walgreens grabbed #2
Walmart Leads Retail
In the Media Monitors TV Spot Ten last week, Walmart remained at #1 airing 24,978 spots. The Chevrolet Dealer Association stayed at #2
Which Tech Sales Are Strong?
Holiday shopping has started off strong.
Some Holiday Ads Leave TV for Social Media
Some holiday ads leave TV for online.
Radio Positioned to Drive Retailer ROI
Pierre Bouvard says radio can help fuel sales for retailers.
Lowe’s – The Home Depot in Top Ten
In the Media Monitors Radio Spot Ten last week, The Home Depot remained at #1
Walmart Stays on Top
In the Media Monitors TV Spot Ten last week, Walmart remained at #1
Consumers Shift Viewing Behavior “Significantly” This Fall
Millennials watch live TV only 30% of the time according to Symphony Advanced Media.
Agencies More Comfortable With Programmatic
STRATA finds 40% of agencies surveyed are making 20% of their buys programmatically.
Online, Video Garner More Ad Buyer Focus
Media ad buyers are focusing more on online and video this holiday season.
Media Buys to Rise This Holiday Season
Over half of ad agencies predict more media ads will be placed this holiday season.
“Huge Influx” of Political Ad Dollars from Super PACs
Wells Fargo analyst cites rise of the Super Pacs for driving political ad dollars.
Black Friday, Cyber Monday Less of A Draw
Black Friday & Cyber Monday are losing their pull for consumers and retailers.
Holiday Shopping Underway, Boosted by Online Sales
Consumers are starting their holiday shopping earlier.