NABOB: Global Media Agency Panel Session
The current state of advertising as it pertains to African-American-owned media was a major topic at the recent NABOB forum in Washington. Holding forth on the topic were industry leaders from Group M, Horizon Media, Lowe Campbell Ewald and Optimedia.
Guinness scores most effective ad in Q3
Ace Metrix, television and video advertising analytics provider, announced the most effective of the more than 1,500 ads that broke during Q3. The most effective...
Mutual of Omaha announces “Top 10 Aha Moments”
Mutual of Omaha, originator of "life's aha moments," announced the final 10 aha moments from people all across the US who participated in the aha moment tour this summer. From these 10, one moment will become a national television spot. A spokesperson told us about the media buy:
SCBA to honor advertisers
The Southern California Broadcasters Association (SCBA) and SCBA’s General Sales Managers Council will honor the Southern California Ford Dealers, AIS Insurance, In-N-Out Burger, and...
CBS This Morning signs Toyota for “Eye Opener”
CBS This Morning viewers may notice something new during the show’s 7:00 AM “Eye Opener” segment – a unique, fast-paced blend of audio and...
Tune in ads topped TV Spot Ten
With the TV Networks in full-blast mode to promote new shows, the TV SPOT TEN was directly shaped by the season. #1, up from...
ZO: Global ad spend to grow 3.5% this year
ZenithOptimedia predicts global ad spend will reach $503 billion by the end of the year. This is the same as the growth rate they...
Advertising influence on consumers’ action
While trust in advertising can lend itself favorably to consumers’ goodwill toward a company, consumer willingness to take action as a result of exposure...
Digital to be 22.7% of this year’s ad spend
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion. That’s up 13% compared with 2012, according...
The Tacher Company signs Waller Broadcasting
The Tacher Company announced its latest partnership with Waller Broadcasting in Tyler- Longview, TX. The Waller stations include 'The Breeze'; KLJT FM 102.3/KFRO FM...
Ally Bank launches multimedia campaign
Ally Bank, the direct banking subsidiary of Ally Financial, launched a new campaign via Grey New York, which includes broadcast, print and online.
The effort...
The Tacher Company signs Anchor Radio
Independent rep firm The Tacher Company has aligned with Anchor Radio as the station group’s exclusive national rep. The group operates WLLV-AM and WLOU-A/FM...
Mickey-D’s advertised most on TV last week
Last week the Media Monitors’ TV SPOT TEN was topped by McDonald’s once again with 22,978 spots. NBC TV Network moves from #4 to...
Natalie Swed Stone: The art and science of media buying
As OMD’s US Director, National Audio Investment, Natalie has 30 clients to stay on top of-including
Hedge funds cleared to advertise
For the first time in years, on 9/23/13, hedge funds will have the right to advertise their wares – but the complexity of their...