Walmart on top, Target pulls back
With all the news focus on Target last week, Walmart continue to crank out the ads with 28,007; making them #1 again. Coming in...
King’s Hawaiian taps Energy BBDO for new TV effort
King’s Hawaiian, the family-owned business popular for its original Hawaiian foods made with Aloha Spirit in Hilo, HI, has named Energy BBDO as its...
Facebook is #2 US digital ad seller in 2013
US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according...
Nielsen Tops of 2013: Advertising
The variety of ways we consume media is exploding, and TV advertisers are tasked with finding creative ways to break through in this complex media environment. How do some ads captivate viewers while thousands of others are readily disregarded? To gain insight, they identified the top 10 commercials and branded integrations of 2013. Why not learn from the best of the best?
El Rey Network signs GM to integration deal
Launching this week, El Rey is an English language cable network targeting Latino audiences. The debut is via deal with filmmaker Robert Rodriguez, El...
Macy’s enters the Top 10
Just in time for the holidays and according to the Media Monitors TV SPOT TEN, the #1 advertiser on Broadcast TV was Walmart with 28,011 spots. Coming in #2 was the ABC TV Network with 20,149 announcements, while Target landed at #3 with 18,954 spots. Univision was #4 airing 18,936 spots and the NBC TV Network remained at #5 with 18,321 spots.
AXE returning to the Super Bowl
The ad, via BBH London, marks the men’s grooming brand’s second appearance during the big game: Last year during Super Bowl XLVII, the company...
CRN radio campaign helped NJ Aldi opening
The effort combined sweepstakes, local station personalities and live event to attract the Hispanic audience: Aldi, a grocery retailer with more than 1,200 stores...
NAB runs retransmission ad
In the wake of a recent American Cable Association filing which asks the FCC to stop Sinclair Broadcasting from “colluding” in the negotiation of...
Nielsen releases December 2013 radio network ratings
Nielsen reported in its December 2013 RADAR 119 (Radio’s All Dimension Audience Research) Radio Network Ratings that more than 178 million persons 12+ or approximately 68% of this demographic, heard one or more network radio commercials in an average week of the survey period.
Walmart stays hot, Old Navy new in Top Ten
Walmart maintains their command on #1 in the Media Monitors TV SPOT TEN with 25,745 spots. Univision was #2 with 21,264 spots, while ABC...
GroupM reduces 2014 ad spend forecast
Economic gridlock in the U.S. and a persistent financial crisis in the Eurozone have led GroupM to revise its worldwide ad spend forecast for 2014 downward to 4.6% growth from the 5.1% hike predicted earlier this year. The change was made in GroupM’s report, “This Year, Next Year,” which also predicted that 2013 worldwide ad spend in measured media will hit $508 billion, a 3.3% increase over 2012 spending of $492 billion.
FIN launches national radio campaign
FIN Branding Group, one of the fastest-growing brands of electronic cigarettes, launched a national radio campaign to support its retailer partners during
GAF details “Share What You Treasure” success
GAF, North America’s largest roofing manufacturer, executed a nine-month campaign, “Share What You Treasure,” to build awareness of the brand among Facebook users. The...
NY AG settles with Pediasure
New York’s Attorney General Eric Schneiderman says his office has reached a settlement with Abbott Laboratories for conducting a misleading campaign for its Pediasure...