Jelli adds HOT 97, others to radio ad platform
Jelli, the cloud-based ad platform for radio, has signed agreements to deploy RadioSpot with Emmis’ Urban WQHT-FM (HOT 97) in New York City, WPWX-FM...
J.G. Wentworth launches next “877-Cash-Now” effort
Via Karlin+Pimsler, J.G. Wentworth, a leader in purchasing structured settlement payments and annuity payments
SCBA details record breaking SoCal traffic data
This is important because you can use this type of data in your market to sell radio time against: The Southern California Broadcasters Association,...
GEICO, Ford Pillsbury get major gains in TV spots
In the Media Monitors TV Spot Ten for last week, McDonald’s leapt into #1 airing 23,858 spots. Progressive also moved up from #5 to...
Nielsen Catalina Solutions releases TV Volumetric Ratings
Nielsen Catalina Solutions (NCS), which helps consumer packaged goods (CPG) advertisers improve their return on ad spend by linking what consumers watch with what...
AdTheorent releases Q4 mobile ad performance report
AdTheorent, the largest 2nd generation mobile ad network, analyzed 1.2 billion impressions from electronics
Google scores 2013 Brand of the Year, Ad of the Year
Ace Metrix, which supplies television and video advertising analytics, has awarded a Brand of the Year title to 20 brands from the most competitive...
State Obamacare exchanges “splurging” on ads
The Daily Caller says that while Maryland’s Obamacare exchange has been struggling to get past crashes and glitches, the state has continued
Toyota tops the TV Spot Ten
On the Media Monitors TV Spot Ten, Toyota surged from #6 to #1 last week with 20,976 spots. Nissan was solid at #2 with...
Pandora music choices = ad selection
Sure, Pandora can send you ads based on user data, location, device and the like, but a NY Times article details how the selection...
Staples launches “Make More Happen” (video)
The office supply chain is taking the latest step in its reinvention with the launch of “Make More Happen,” a new tagline and campaign...
KFC launches campaign for new Boneless Chicken
KFC announced a twist to its Boneless chicken by offering it for a limited time in the brand’s signature Extra Crispy recipe. Extra Crispy...
Walmart, Macy’s, JCPenney, Sears end 2013 in Spot Ten
Walmart led the way in the Media Monitors TV Spot Ten with 25,766 spots. Coming in #2 was Univision with 23,978 ads, while ABC TV Network landed at #3 airing 23,918 spots. Nissan finished at #4 with 23,419 spots and Macy’s edged up to #5 running 20,480 spots.
Applebee’s wants customers in new TV spots
With two new dishes, Applebee’s restaurants is turning to social media to find its most over-the-top fans to appear in a TV commercial and tell the story of its “Unbelievably Great Tasting & Under 550 Calories Menu.” An Applebee's spokesperson tells RBR-TVBR about the TV buy:
Horizon Media scores Burger King
BK moving its domestic planning and buying assignment from Starcom to Horizon Media after a review. The incumbent was Publicis Groupe's Starcom, which picked up the chain's business in 2011 without a review. It's believed that Starcom still has BK’s European business—for now.