Telemundo partners with Dr Pepper
Telemundo Media announced a multiplatform partnership with Dr Pepper to celebrate Telemundo’s on-air talent. This partnership features an intimate, candid look at the personal and professional lives of three Telemundo novela megastars.
Google strikes upfront with Magna Global
Even though the official NewFronts don’t begin until April, Google has made a major score in its efforts to
Mickey D’s goes to the head of the class
In last week’s Media Monitors TV SPOT TEN, McDonald’s moved from #2 to #1 airing 20,086 spots last week on Broadcast TV. Toyota increased from #5 to #2 with 18,989 commercials, while Progressive regressed from #1 to #3 running 17,822 spots. Chevrolet soared from #28 to #4 with 15,950 ads and Nissan leapt from #19 to #5 with 15,413 spots.
Red Bull Global Rallycross signs with NBC
Red Bull Global Rallycross announced a multi-year partnership with NBC Sports Group, beginning with the
Dunkin’ Donuts pulls ads on WEEI
Dunkin’ Donuts has cancelled all advertising on the Entercom Boston/New England sports
SCBA Quarterly Market Guidance Report announced
The Southern California Broadcasters Association announced a new, extensive planning and research report for
Unilever signs with WPP
Unilever has signed an agreement with WPP for an aggregated customized approach to Shopper Marketing in the US. A new group within the agency...
Long John Silver’s launches new TV campaign
The effort, launched with "provocative, thought-driven" television ads, uses contrasting imagery of fish and
Democratic leaders want to ban e-cig ads
On 2/12, Rep. Henry Waxman, Sen. Tom Harkin, and Rep. Peter Welch sent a letter to California AG Kamala Harris, Iowa AG Tom Miller and Vermont AG William Sorrell urging them to classify electronic cigarettes as cigarettes under the Tobacco Master Settlement Agreement (MSA) to prevent e-cigarette companies from targeting youth and getting them addicted to their products.
Progressive pushes to the top
In the Media Monitors TV SPOT TEN for last week, Progressive Insurance surged to #1 with 19,505 spots. McDonalds moved to #2 airing 17,486...
Nielsen launches “Local Buyer Reach”
It’s the latest offering from the Nielsen Local Insights product suite. Nielsen Local Buyer Reach connects what viewers watch with what they buy, by linking proprietary Nielsen local television viewing data with actual consumer transactions and auto registrations. The solution extends into 40+ buyer categories, including...
IAB defines cross-platform ad engagement
The Interactive Advertising Bureau (IAB) announced a new definition of advertising engagement and identified core metrics for digital and legacy ad engagement across platforms. While acknowledging that there can be no ‘’one size fits all approach’’, for the first time, both buy and sell sides agree on recommendations for metrics in the three categories of engagement: cognitive, emotional, and behavioral/physical.
IAB unveils 2014 NewFronts schedule
The Interactive Advertising Bureau unveiled a “super-sized” schedule for the third annual NewFronts marketplace, which expands
Harmelin Media launches Blue Diamond campaign
Philadelphia-based Harmelin Media says it’s a multimedia campaign effort for Blue Diamond Snack Nuts in support of their partnership with the U.S. Ski and Snowboard Association (USSA). With the assistance of Harmelin Media, Blue Diamond has been named...
Live365 partners with AdsWizz
On the heels of announcing an ad sales representation agreement with AdLarge Media, Live365, an online radio network offering broadcast services and curated radio programming, has also inked a deal with AdsWizz, provider of ad solutions for the digital radio and audio industries, to better target and monetize its audience.