SpotGenie integrates with Ad-ID
SpotGenie, provider of digital media services to agencies and broadcasters, has completed the integration between their ad management and delivery program and Ad-ID, the ad coding system authorized and supported by the American Association of Advertising Agencies (4A's) and the Association of National Advertisers (ANA).
XAPP Ads launches as interactive audio ad service
XAPPmedia announced the launch of a proprietary technology and end-to-end mobile advertising service for
Media Monitors, Ad-ID pact on union-produced spots
Media Monitors and Ad-ID, the industry standard for identifying advertising assets across all media platforms, announced a cooperative effort to fulfill the
Nissan keeps its grasp on #1
In the Media Monitors TV SPOT TEN last week, Nissan stayed at #1 with 21,295 spots. McDonald’s remained at #2 airing 19,934 spots, while the US Department of Health and Human Services was #3 running 15,757 announcements. TOYOTA was #4 with 15,232 spots and Allegra moved from #16 up to #5 with 15,054 ads.
MRC OK’s viewability as ad standard
The Media Rating Council announced that it will no longer discourage the use of viewable impressions as a
ANA survey shows demand for programmatic buying education
Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.
Metropolitan Water launches radio ads in SoCal
Taking to the airwaves in response to current unprecedented drought conditions, the Metropolitan Water District will begin broadcasting
Taco Bell using Ronald McDonalds in new ads
The Yum Brands QSR chain begin airing ads that feature everyday men who happen to have the same name as the McDonald's iconic clown. The campaign is intended to promote Taco Bell's new breakfast menu, which features novelties like a waffle taco—likely directed right at McDonald’s breakfast patrons.
AOL to build cross-screen programmatic ad platform
AOL unveiled plans for a new global programmatic ad platform for brands, agencies and publishers
US ad spend up 0.9% in 2013; radio, TV take a hit
Total ad spend increased 0.9% in 2013 and finished the year at $140.2 billion, according to Kantar Media
Berkshire Hathaway HomeServices launches campaign
Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, launched a national campaign to
FTC commends DISCUS advertising code
In a major report released on advertising in the beverage alcohol industry, the Federal Trade Commission recognized the Distilled Spirits Council for its
Judge denies injunction on Colorado marijuana ads
A federal judge has denied a request for an injunction against Colorado rules restricting advertising by recreational marijuana shops.
Southern Hospitality sponsoring KOA shows
Bourbon Brothers Holding Corp,, restaurant development firm and parent company to Southern Hospitality
iHeartRadio artists perform at 4As event
On 3/17, Clear Channel Media and Entertainment presented “iHeartRadio Artists on the Verge '14” at the