TV Still Garners Largest Share of U.S. Ads
TV will garner $36.8% of total media spending in 2016.
How Nesting Millennials Are Heavy Radio Users
Nielsen says once millennials begin a family, they listen to radio more.
Behind The Industry Pushback on Nielsen Digital Ratings
We’ll know more about how Nielsen’s new Digital Audio Ratings work during the upcoming two-month demo period.
Sanders Ahead in TV Spots
Bernie Sanders’ campaign has aired 8,821 spots putting him first in TV ads, according to Media Monitors.
Neutrogena Nudges Nissan
Last week in the Media Monitors TV Spot Ten, Neutrogena slips into #1 with 18,996 spots
GEICO Firm Grip on #1
GEICO was #1 again on the Media Monitors Radio Spot Ten by airing 40,880 spots. Burger King was #2
How SDK Will Change Measurement
So what is Nielsen’s proprietary Software Development Kit?
What Digital Ratings Will Mean for Radio Revenue
Ad agencies, stations and others have been waiting for years for one measurement solution across stations, their streams and mobile devices.
TV Ad Spend Up
The TV, cable and digital ad spend climbed in February.
RetargetingPlus.com Debuts
Gen Media Partners debuts RetargetingPlus.com, a new form of online advertising.
Dish Sues NBCUniversal in Retrans Fight
Dish Network filed a breach of contract lawsuit against NBCUniversal in retrans fight.
Why Nielsen-Flinn May Settle
Nielsen has more time to respond to counter-charges by Flinn Broadcasting.
Katz Television Promotes Heaton to SVP Political Sales
Katz TV Group creates SVP of Political Sales job.
Uptick for Broadcast CPMs
Television advertising came back in a big way last month.
Subway Treats Itself to #1
In the Media Monitors TV Spot Ten last week, Subway wrapped up #1