Bob McCurdy is the new vice president of sales for Beasley Broadcast Group.
A key voice about radio to advertisers and agencies, McCurdy has more than three decades of experience in radio. Most recently, he was president of consulting firm Upping the Volume, which uses data to help clients better position radio to potential advertisers.
He held prominent sales positions in Chicago, Minneapolis and New York, where he became president of Katz Radio in 1990. In 2009, McCurdy was promoted to the new business arm, lead Katz Marketing Solutions.
Beasley hopes to tap into McCurdy’s ability to analyze research and repurpose it for clients’ benefit, according to executives.
McCurdy started at Beasley June 1 and is based in the Naples, Florida headquarters.