Krispy Kreme taps new CEO, digital agency
Only hours after announcing Anthony N. “Tony” Thompson as president and CEO, effective 6/1, Krispy Kreme has appointed VML as its global digital
Chrysler talks mobile strategy at conference
Amy Peet, senior digital marketing manager at Chrysler, said at the recent 2014 MMA Forum that as the company begins to invest more in location-based mobile advertising, geofencing is paying off for the brand while geo conquesting has not been successful so far.
Ross dresses up Top Ten
In the Media Monitors TV Spot Ten last week, McDonald’s held onto #1 with 18,776 spots, while Ross Dress For Less leapt from #33 to #2 with 13,203 spots. Progressive slipped to #3 airing 13,181 spots and Neutrogena nudged from #16 to #4 running 11,817 spots.
National advertisers spending in local markets
In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing
XAPPmedia names Lisa Namerow SVP
DC-based XAPPmedia, provider of the first interactive audio advertising service, announced the addition of Lisa Namerow as senior vice president of business
Scott Elberg joins Focus 360 as EVP/Sales
Scott Elberg, an accomplished media exec with 30 years’ experience in the industry, has joined Focus 360 as EVP/Sales, a new position. Elberg is based in NYC and reports to Phil Brown, CEO: "Scott is a proven leader of both start-up and traditional media sales organizations. He is metrics-driven and has a proven track record in creating the vision, goals, strategies and structure to meet and exceed company revenue expectations."
ANA survey: improved relationships between marketing, procurement
The relationship between marketing and procurement has improved substantially and is driving measurable results according to Optimizing the
ESPN signs Regions Bank as SEC Network’s latest sponsor
Regions Bank and ESPN announced that Regions will continue its 21-year position as the Official Bank of the SEC and is now the newest sponsor of the soon-to-be-launched SEC Network. Regions’ position also includes category exclusivity at all SEC Championship events throughout the year.
Walmart Back in the Top Ten
McDonald’s remains at #1 in the Media Monitors TV Spot Ten, airing 24,256 spots.
The Current pacts with local brewer
The Current, from Minnesota Public Radio, brings listeners the best authentic new music alongside
Magna Global: Media ad revenues to reach $168B this year
Magna Global has forecast that US media owners' ad revenues will
OxiClean, Colgate catapult into Top Ten
In the Media Monitors TV SPOT TEN last week, McDonald’s remained at #1 airing 24,118 spots. Chevrolet stayed at #2 running 16,692 commercials, while Allegra was solid at #3 with 16,115 spots. The Ford Dealer Association moved from #7 to #4 with 14,295 ads and Toyota surged from #9 to #5 with 13,055 spots.
Hill Holliday signs Rentrak for ratings currency
Rentrak announced a new national television ratings contract with Hill Holliday, the nation's 14th largest ad agency. Hill Holliday will utilize
e-cig manufacturer speaks out on proposed FDA rules
On 4/25, Ranking Member of the House Committee on Energy and Commerce Henry Waxman
Taco Bell tests Chipotle competitor: “U.S. Taco Co.”
Taco Bell is launching a fast-casual concept in Huntington Beach CA and another SoCal location: U.S. Taco Co. Taco Bell CEO Greg Creed told AdAge the idea started to take shape about a year ago, after the company did some routine consumer-segmentation research. The company found "a number of segments that provide growth for Taco Bell." One of those segments is made up of consumers who are willing to spend a little more for higher-quality ingredients and better atmosphere beyond what the traditional fast-food chain offers.