NBCU to Use ‘New Currency’ for Upfront Guarantees
NBCU will use non-Nielsen data to guarantee audiences for targeted ads.
Bubba Fights to Have Arguments Remain Alive
Bubba the Love Sponge fights Nielsen's attempts to get arguments dismissed.
Are You Missing Out on Political Ad Dollars?
Katz Radio Group;s Stacey Lynn Schulman says "radio works."
March Madness to Remain at CBS, Turner
NCAA has extended its television agreement with CBS & Turner for March Madness.
Brandt to Head Digital for Gen Media Partners
Gen Media Partners has hired Jim Brandt as SVP of Digital.
Sanders Keeps Foot on The Pedal
Media Monitors is tracking primary election spot buys in the op 60 TV DMAs.
Neutrogena Bubbles to Top
Last week in the Media Monitors TV Spot Ten, Neutrogena moved up from #4 to #1
Home Depot Plants Spots
In the Media Monitors Radio Spot Ten last week, The Home Depot remained #1
Why AM/FM Crushes Pandora in the Car
Pierre Bouvard says Pandora is not an authority on in-car listening.
How Nielsen, Flinn Inch Closer to Settlement
While the claims and counter-claims continue, it appears as if Nielsen and Flinn could be closer to settlement.
What Buyers Think About Pureplays is Wrong
Perception is everything, but especially when radio sellers sell against Internet pureplays.
Radio, Digital Will Get More Political Ads
Borrell Associates upped its radio, digital political ad spend estimates.
Jelli Launches Demand-Side Ad Platform
Jelli launches SpotPlan.
Twitter And Nets to Air Some NFL Games
Twitter beat out other companies to air Thursday night NFL games.
NYT Builds Podcast Unit
The New York Times is building a podcast unit this week.