CBS Local to acquire Eventful
CBS Local Media has entered into an agreement to acquire Eventful, Inc. a leading digital media company in the events discovery, communication and personalization business, it was announced by Anton Guitano, CBS Local Media COO.
Dealer Associations dominate Spot Ten
In the Media Monitors TV Spot Ten, McDonald’s maintained their grasp on #1 with 23,066 spots. Nissan nudged up from #6 to #2 airing 17,869 ads, while GEICO jumped up to #3 with 15,125 spots.
Advertisers switch to digital channels for tune-In
eMarketer reports ads for television shows aren’t just for the tube anymore. Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings—according to a June 2014 study by Mixpo and PromaxBDA. A report summarizing the results noted that this percentage held steady between 2013 and 2014, indicating that stations had seen success with such efforts.
A-B InBev launches US media agency review
Anheuser-Busch InBev is in the midst of a formal media agency review for the U.S., according AdAge. The incumbent is Publicis’ Starcom, which was selected to handle planning and research duties in late 2011. A-B InBev decided to outsource some of the media duties long handled by its in-house Busch Media Group.
McDonald’s drives-thru the pack
Last week in Media Monitors’ TV SPOT TEN, McDonald’s moved from#4 up to #1 with 23,425 spots. Rising from #16 to #2
WalMart moves to #1
In the Media Monitors TV SPOT TEN last week, Walmart jumped from # 7 to #1 with 21,331 spots. McDonald’s held the #2 spot for the second week in a row airing 18,968 ads, while the Toyota Dealer Association ascended to #3 with 16,718 commercials.
Nationwide’s ad spend up 14% last year
Nationwide insurance increased its advertising in 2013 by a greater percentage than all other major property and casualty insurance companies
CCME, Ad Council partner for Safe Summer Driving
The Ad Council and Clear Channel Communities, the community engagement brand of Clear Channel, are joining forces to launch Safe Summer
Political advertising to hit $8.3 billion this year
As Borrell Associates outlined in its report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across the U.S. this year, injecting what we they estimate will be $8.3 billion into the advertising ecosystem. The spending runs from $47,000 for the average town council race up to $23 million for a Senate campaign or $27 million for a gubernatorial race. Close to two-thirds of that money will be spent between July 1 and Election Day.
Kantar Media: US ad spend increased 5.7% in Q1
Total advertising expenditures increased 5.7% in the first quarter of 2014 to $34.9 billion, according to data released recently by Kantar Media. Every
Automotive: Eight Out of Ten
In the Media Monitors TV Spot Ten for last week, McDonald’s continues at #1 (10th week in a row) with 23,150 spots. Up from #5 to #2 was Nissan with 18,075 ads, while Volkswagen moved from #13 to #3 airing 14,203 spots.
WalMart moves toward #1
In the Media Monitors TV SPOT TEN last week, McDonald’s stayed at #1 with 18,405 spots. Walmart moved from #14 up to #2 airing 14,883 ads, while JCPenney dropped to #3 with 14,131 spots.
Sen. Rockefeller comments on Facebook’s targeted ad policy
Senator John D. Rockefeller IV (Chairman of the Senate Commerce Committee—D-WV) issued a statement after Facebook announced its plans
Nielsen: TV food ads take the cake among dads
With Father’s Day around the corner, lots of people are scratching their heads trying to figure out what to get the man who has everything. Turns out, the answer might be as simple as a sandwich, because it appears food really is the key to a man’s heart: six of the top 10 ads among dads in 2014 advertised food products or restaurants.
J.C. Penney strategy aimed at Latina shoppers
J.C. Penney is fashioning itself as the department-store destination for Latina women. It's a critical time for a retailer attempting a turnaround