Rentrak to Measure Syndication
Rentrak has a new reporting service for syndicated programming at a national level.
The service will report national ratings and impressions for live, C3 and...
Mobile Ads Mired in Old Look
Does mobile video advertising have enough zip?
Big Mac Into #1
Last week in Media Monitors TV Spot Ten, McDonald’s leapt from #5 to #1 airing 19,249 spots
Nielsen, Westwood Extend Deal
Nielsen and Westwood One are extending their measurement agreement.
New Dashboard is Not Radio Death Spiral
Mark Ramsey says the new dashboard is not as scary as some may believe.
Dealers: Win – Place – Show
In the Media Monitors TV Spot Ten last week, the Chevrolet Dealer Association won #1
Mobile Portion is Largest, Worldwide
North America has the largest digital ad market.
North American Ad Spend to Rise 4.5%
The North American ad spend remains healthy.
Total Media Ad Spend Growth Slows
Global ad spending will grow, but at a slower rate than previously forecast.
Radio Ads Blocked Too
The ad blocking behavior includes radio.
Ad Blocking on The Rise
Ad blocking is on the rise.
PCH Knocks On Number One
Last week in the Media Monitors TV Spot Ten, Publishers Clearing House moved into #1
Triton, Macquarie Monetize Digital
Triton Digital and Macquarie Radio partner on monetizing digital audio ad inventory.
Radio, Network TV See Ad Growth
U.S. ad expenditures dropped nearly 4% in the second quarter to $38 billion.
New Faces In Top Ten
In the Media Monitors TV Spot Ten, McDonald’s regained their #1 status with 17,709 spots