Mobile Portion is Largest, Worldwide


Mobile AppsIn addition to having the world’s largest overall ad market (see previous story), North America has the largest digital ad market.

Advertisers in the region will spend $62.07 billion on digital formats in 2015, a 16.8% increase over 2014.

This year, 31.8% of total media ad expenditures will go toward digital formats, a share which is expected to reach 41.4% by 2019, according to eMarketer.

And, with a mobile internet ad market valued at $31.53 billion for 2015 and 43.8% of the world’s mobile ad expenditures, North America has the highest mobile internet ad spending in the world and the most developed mobile ad market, concludes the company.

Mobile expenditures in the U.S. will total $30.2 billion in 2015, while those in Canada will reach $1.3 billion this year. Both the U.S. and Canada will record double-digit growth in mobile throughout the forecast period, fueled particularly by increased spending on mobile video, mobile social networks and mobile search formats.