Hispanic Influence: New Heights, Missed Opportunities
A new Nielsen report underscores the power of Latino consumers. Yet “total market” radio and TV failed in its coverage of an icon’s passing.
Dealers Flock to Top Ten
In last week’s Media Monitors TV Spot Ten, the Honda Dealer Association drove from #6 to #1 with 20,976 spots
Home Depot Returns to the Top
In last week’s Media Monitors Radio Spot Ten, The Home Depot came home to #1 with 45,558 spots
Ford Now Developing Driverless Vehicle
Ford has decided to skip driver-assisted technology and go straight for developing an autonomous
Chevy Trucks to the Top
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association popped into #1 with 18,781 spots.
GEICO Remains Radio’s #1
In last week’s Media Monitors Radio Spot Ten, GEICO repeated at #1 with 43,352 spots
McDonald’s Serves Another #1
In the Media Monitors TV Spot Ten, McDonald’s maintained its grip on #1
New Top Five on Radio
The Media Monitors Radio Spot Ten landscape has changed
BIA/Kelsey: Quarterly Radio Revenue Reports Set
It’s filling the void created by the RAB, which is no longer distributing quarterly looks at radio
Why No RAB Numbers Means More Advocacy, Industry Support
RAB has followed through on its long-planned cessation of its total radio industry revenue reports.
McDonald’s Tops TV
In last week’s Media Monitors TV Spot Ten, McDonald’s burst into #1, from #12
GEICO Breaks Glass Ceiling
In Media Monitors Radio Spot Ten last week’s, after 18 weeks at #1, The Home Depot slipped
What New E-Cig Ad Rules Mean for You
New FDA rules go into effect today affecting ads for e-cigarettes & other Electronic Nicotine Delivery Systems.
‘The Most Attractive Platform To Reach Voters’
Scripps Chairman, President and CEO Rich Boehne says voters are deeply engaged with this election.
Branded Content May Trump Ad-Blockers
Nielsen reports brand recall & brand lift are typically higher with branded content as opposed to pre-roll ads.