Programmatic Monetization of Connected TV to Rise in Q4
Companies say programmatic monetization of connected TV will rise in Q4.
Live TV a Hit With Holiday Shoppers
Nielsen says holiday super shoppers are tuned into local television.
Viamedia, Rentrak Create TV Political Ad Buying Tool
Viamedia & Rentrak create TV political ad buying tool.
Twitter Introduces Brand Hub
Twitter has introduced Brand Hub for businesses.
The Home Depot…Again
In the Media Monitors Radio Spot Ten last week, The Home Depot was #1 again
Cars Capture Top Three
In the Media Monitors TV Spot Ten last week, the #1 advertiser was the Ford Dealer Association
The Home Depot Takes It Again
In the Media Monitors Radio Spot Ten last week, The Home Depot took #1 again
Cars Take Pole Position
In the Media Monitors TV Spot Ten last week, the Chevrolet Dealer Association cruised into #1
AudioHQ, AccuRadio Deepen Rep Deal
AudioHQ and AccuRadio have expanded their partnership.
“Data Pigs” Spot Featured in NextRadio Campaign
“Data Pigs” won the NextRadio and CBI College Radio Spot Contest.
TV Ad Revenues Expected to be Level in Q3
MoffettNathanson Research forecasts level to near-level TV Q3 ad revenues.
Go to Maui on BMI, iBiquity
iBiquity Digital is sponsoring an upcoming BMI songwriter festival in Maui.
Mobile Programmatic Display Ad Spend Grows
Mobile programmatic ads will be the bulk of U.S. display ad dollars by 2017.
Bowling Ads Return to TV, Cable
A new ad campaign for Bowlmor AMF airs this fall on TV and cable outlets.
Retailers Forecast 3.7% Rise in Holiday Sales
Retailers forecast a 3.7% increase in holiday sales.