Walmart, Target, JCPenney Top TV
In last week’s Media Monitors TV Spot Ten, Walmart was #1 with 35,004 spots
JCPenney Powers Radio
In last week’s Media Monitors Radio Spot Ten, JCPenney powered into #1 with 39,551 spots
Chevy Parks at The Top
In last week’s Media Monitors TV Spot Ten, Chevrolet Dealer Association hits #1 with 22,772 spots
Radio’s Edge of Seventeen
In Media Monitors Radio Spot Ten last week, The Home Depot poured it on with 73,966 spots making them #1 again
Are Local TV Political Ads No Longer Effective?
According to a new Morning Consult poll conducted for TVB, winning campaigns benefit from broadcast spot TV efforts
Here’s The Best Ammo Against Facebook For Your Stations
If you believe Gordon Borrell, it’s all about digital. We don’t, thanks to the latest metrics muck-up from Facebook.
GEICO Tops TV Again
In last week’s Media Monitors TV Spot Ten, GEICO returned to the #1 slot with 17,792 spots
Home Depot Dominates Radio
In the Media Monitors Radio Spot Ten last week, the #1 advertiser was The Home Depot with 62,593 spots
Dolan Family Buys AMG, Launches Metrics Firm
Could the Dolans be putting ComScore, and Nielsen, on notice with launch of set-top box metrics firm?
We Have A Winner … In Presidential Spots
This was the most negative political election cycle in the history of America is now over. Who won in TV spots?
Hillary Tops TV
In last week’s Media Monitors TV Spot Ten, Hillary Clinton For President was the #1 advertiser
Home Depot Builds on Radio
In last week’s Media Monitors Radio Spot Ten, The Home Depot bounced from #16 to #1 with 47,284 spots
Are TV Ad Dollars Going To Few Players?
Some 18 television owner groups account for more than 80% of total industry revenue.
Clinton Campaign Claims Second Spot
In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association maintained its #1 status airing 19,869 spots
Big Gains: Zip and the King
In the Media Monitors Radio Spot Ten last week, GEICO remained at #1 with 41,937 spots