Here’s A Great Case Study On Radio’s Sales Power
Nielsen matched the PPM panel with credit/debit card spending data, to compare purchases of those exposed to the radio campaign
Automotive Dealers Still Claim Half of Top Ten TV Advertisers
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at #1
Department Stores Still in the Top Ten Post-Holidays
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio remained at #1
Weight Loss Brands In Top Ten for the New Year
In last week’s Media Monitors Cable Spot Ten report, GEICO claimed #1
How Many Dollars Went To Digital Ads In Q3?
The latest IAB Internet Advertising Revenue Report was released today. An RBR + TVBR OBSERVATION on the results appears here
Automotive Dealers Dash Back Once Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at #1
Wireless Carriers Still Dominating Top Ten
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio jumped to #1 with 52,067 spots
Walmart Rises to the Top
In last week’s Media Monitors Cable Spot Ten report, Walmart rose to #1 with 62,652 spots
Nielsen Breaks Myths Around Black Millennials
Young African Americans are making huge gains. Can your radio or TV station benefit from this in 2017?
What Krispy Kreme Can Do For Radio Ads
This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better
Jingle Sell? Why Brands May Ring Up Radio In ’17
The nation's leading owner of AMs and FMs shifted on Dec. 26 from the Jingle Ball to "Jingle Day" -- a big deal for brands
No Fakery In Radio, TV Spots
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
A Mobile Interactive Money-Maker For Radio
Jonathan Lacoste has one clear vision for his Boston-based company's signature calling card: a mobile interactive content platform
Retailers are Making the Big Push for the Holidays
In last week’s Media Monitors Cable Spot Ten report, GEICO remains #1 with 49,132 spots
Auto Dealer Associations Rise to the Top Once Again
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association zoomed to #1