‘Big Game’ Viewers Treat Ads as Entertainment
Typical TV ad-blocking or skipping is turned on its head for football’s “big game.”
You’ll Be Surprised Who’s Leading in Radio Spot Buys in Iowa
You’ll be surprised who’s leading in radio spot buys in Iowa.
Why comScore Thinks it Will Disrupt Visual Media Measurement
The $732M comScore-Rentrak deal closed Monday.
Walgreens Stays at the Top
by Dwight Douglas, Media Monitors
In the Media Monitors Radio Spot Ten, Walgreens maintained its #1 position with 63,506 spots. GEICO stayed at #2 running...
MetroPCS Pounds into #1
by Dwight Douglas, Media Monitors
Last week in the Media Monitors TV Spot Ten MetroPCS vaulted into #1 airing 18,723 spots. The Chevrolet Dealer Association...
Radio, TV to Work With Nielsen’s Kelly, Wender Now
Matt O'Grady promoted to CEO of Nielsen Catalina Solutions.
New Trump Radio Ad Airs in Iowa
New Trump PAC buys radio ads in Iowa.
As Movie Ad Spend Rises, More Dollars Go to TV
The movie box office rebounded in 2015, hitting a high of more than $11B.
Who’s Unseated Clinton With Most Radio Ad Buys?
Who's on top in terms of political radio ad buys is changing.
What’s Behind the Rogers Layoffs?
Canada’s Rogers Media plans to cut a total of 200 jobs next week.
Q4 TV Ad Spend Up
Television TV ad spending jumped 13% in the fourth quarter.
Univision Creates Top Radio Position
Alejandro Nieto Molina is now top radio executive at Univision.
How Radio Advertisers Can Reach Latino Listeners
Some 97% of the Hispanic population in the U.S. tunes into radio each week.
Walgreens Grabs the Spotlight
by Dwight Douglas, Media Monitors
In the Media Monitors Radio Spot Ten last week, Walgreen broke the sound barrier landing at #1 with 60,149 spots....
Chevy Climbs to the Top
by Dwight Douglas, Media Monitors
In the Media Monitors TV Spot Ten, the Chevrolet Dealer Association drove into #1 with 19,461 spots last week. Progressive...