Adbiz

Non-transparent production practices exist at multiple ad agencies and agency holding companies. That's the huge, headline-grabbing takeaway from a study released Wednesday morning by the Association of National Advertisers (ANA).

Univision's President of Advertising Sales & Marketing from 2007-2012 has just been named EVP/Digital Sales and Sales Strategy. He reports to a 15-year CBS Corp. veteran who is concurrently rising to the role of President and Chief Advertising Revenue Officer.

Nielsen is now the owner of a technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. It looked toward the Holy Land to gets its prayers answered, and the purchase agreements signed.

Need more fuel for the fire against the big digital media players eating away at your local ad revenue? Check this out: A GfK study done together with TVB finds that from consumer awareness through the purchasing stage, TV remains the most important influencer in all stages of the purchase funnel — and for all age demographics.

Starting Jan. 1, 2018, distribution, inventory management and sales of CBS News Radio and its associated programming will shift from Cumulus-owned Westwood One to Skyview Networks. Company executives tell RBR+TVBR the shift from longtime partner WW1 "has absolutely nothing to do" with Entercom's acquisition of the CBS Radio properties and is the result of due diligence on the part of the long-standing audio news operation.

Come August 13, Duracell and Mars will have six seconds of airtime to make a brand impression with FOX viewers. Will the teens and pre-teens tuning in simply tune out, or will they remember the products and consider purchasing them?

Rumorville has been filled with stories surrounding the fate of wireless telecommunications company Sprint. The latest tale to surface may have some legs, however. According to Japan's Nikkei, it's not Charter Communications that's a likely merger partner. Instead, it's DirecTV's biggest competitor — putting AT&T on notice.

Here's the good news for beleaguered Pandora Media shareholders: The company's total consolidated revenue in Q2 saw a 10% year-over-year increase. Additionally, its gross profit increased as did its all-important advertising revenue. What's disconcerting is the company's dip in total listener hours.

Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a "sneak peek" of the latest research from the firm led by Gordon Borrell, the local media industry's leading analyst provided a snapshot of how car dealers allocate their advertising dollars. What does the portrait look like? It's not so great for TV, and it's downright lousy for radio.

It's a big summer for radio when it comes to all things "O'Reilly," with Bill O'Reilly and Michael O'Rielly making headlines. But, there's another O'Reilly that radio should become keenly aware of. This one is an expert on auto parts, and it's emerging as the leader in a category that's traditionally big with male-driven formats.

It may be a conference devoted to AM, FM and their streaming and digital capabilities, but the connected car is getting a huge spotlight in Austin come Sept. 5, at the 2017 Radio Show. 

Looking for inspiration and innovative ways your radio stations can best connect with your community, thus driving revenue and an increase in listeners? A supermarket chain found across Western New York that's growing across the mid-Atlantic region and in Massachusetts just might be a surprising fountain of ideas. Our Editor-in-Chief shares his thoughts on why radio's C-Suite can learn from a beloved grocer that's unlike any you've ever shopped at.

The Golden Arches and its franchisee groups have made a decision as to the future of its local advertising. According to a media report, McDonald's, along with its franchisees across the U.S., have selected seven ad agencies after a review designed to consolidate its more than 60 shops.

The owned-and-operated stations of one of the nation's Big Four broadcast TV networks is adopting programmatic TV advertising. And, it's partnered with San Francisco-based WideOrbit to make it happen.

Sales training can be highly effective. It can also fail to provide the ROI you expect. Here are 10 reasons why sales training doesn’t work, according to professional selling expert Barrett Riddlebeger, and the solutions he's drafted to help your broadcast media stations implement a successful sales training program.