Univision Communications has just made a statement that suggests it is recommitting to its radio division, thanks to a newly announced effort designed to expand the millennial and Latino-focused media company’s integrated music strategy.
Announced Monday (8/14), the company’s Uforia Music arm has teamed up with Live Nation to co-produce a selection of live performances for what is being billed as the “Uforia Music Series.”
Events kick off in the fall, with concerts in three big Hispanic markets.
