Adbiz

While Beasley Media Group's CEO is hardly bashful in calling its WBZ-FM 98.5 "The Sports Hub" the new No. 1 all-Sports radio station in the U.S., Entercom Communications has no trouble in calling itself "the unrivaled leader in local sports radio." Now, it seeks to expand on this in the digital realm.

The Radio Advertising Bureau finalized its plans to present a series of revenue and professional development-oriented sales and marketing sessions at the 2019 NAB Show. These sessions are a part of the Business of Media program, at the Las Vegas Convention Center North Hall. 

With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. Is broadcast media truly ready for 5G?

Local radio stations generated $804 million in digital ad revenue in 2018. They are forecast to make a bit more this year, a report released Tuesday by the Radio Advertising Bureau and ad-tracking firm Borrell Associates finds. Are your stations taking advantage of this strong double-digit percentage growth?

If there was one advertiser that one could point to as a huge believer in traditional media, GEICO would be it. Not only is it the top brand using Spot Radio and also Spot Cable going in to Super Bowl Sunday, but it is also the dominant advertiser using Spot TV to reach consumers.

The auto insurance category continues to be a hot one for broadcast radio, and a very big user of spot radio is again at No. 1 in the latest Media Monitors Spot Ten report. The question this week is just how dominant is GEICO compared to other brands, and its competitors.

We know that GEICO is a heavy user of spot radio. It turns out they are also a big fan of spot cable. But, just how big of a user are they? As the president would say, it is "Huuuuuuuuuge."

Comcast-owned programmatic video arm FreeWheel has completed the first stage of a technology unification initiative with co-owned NBCUniversal (NBCU). It's designed to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory—a big step in bringing addressable advertising to broadcast TV while bolstering cable TV's capabilities.

April 15 is just around the corner. As such, one big tax preparation services brand is making sure consumers are aware of who they are and what they offer. The media of choice to get that message out? Broadcast TV.

In the advertising world, no change is a good thing, as it shows stability and commitment among brands for a particular medium. This week, it is cable TV that is proving to be the venue of choice for auto insurance companies, in particular.

The auto insurance category may be one of the fiercest when it comes to gaining a competitive advantage, and that has led to wild spending on marketing across all media by GEICO. This week, Media Monitors' Spot Ten TV report puts another big auto insurer at the top of the heap, thanks to a sizable spot play count.

There's not much fluctuation among the advertisers using radio the most for the week ending January 20. Here's a snapshot at what the top brands are that have elected to use spot radio to connect with consumers -- and hopefully build sales.

Chalk up another contract win for Comscore: A top automated television advertising marketplace owned by Cox Media Group is adding Comscore TV data to its local linear TV buying and selling platform.

SoCast Digital on Thursday kicks off a free monthly series of webinars, with insights to help radio grow revenue and audience engagement with digital. This information could be valuable to everyone in the radio business, across management, sales, and programming from all formats. Here are the details.

Advertising data automation company PremiumMedia360 has officially unveiled a cloud-based tool that uses automation technology to bring greater visibility to advertising sales transactions — enabling TV and radio ad sellers to potentially "reclaim" revenue that until now has been lost due to errors.