Adbiz

Standard Media Index currently expects the full U.S. ad marketplace to expand by 8% in 2019 — excluding cyclical events like the Olympics and World Cup. While major marketers are anticipated to grow 2.5%, small and medium-sized businesses will grow by nearly 14%.

A "first-ever" radio/TV ROI study "for a major national quick service restaurant chain" commissioned by Westwood One and Cumulus Media and conducted by Nielsen shows that the use of both media positively impacted sales. Here are the details.

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

A C-Suite shakeup resulted in the Feb. 28 departure of CEO Bryan Wiener, just hours after final approval of a Q&A appearing in RBR+TVBR's Spring 2019 print edition, and President Sarah Hofstetter. Since then, comScore shares have been in a free-fall. The bleeding continues.

In an annual ratings report recently released by MoffettNathanson, the Wall Street financial house discussed the increased importance of live linear TV. "We believe TV ad spend will remain relatively stable, as long as TV offers a special value proposition to advertisers."

For the week ending June 2, an insurance brand topped all other advertisers who opted to use Spot Cable as a way to best connect with consumers. What other brands are actively using Spot Cable? Media Monitors has the answer.

Nielsen Media Impact (NMI), the ratings and consumer data company's national media planning and optimization solution, will now be "enhanced" to include Nielsen Scarborough USA+’s set of advanced audience segments.

It's been eight weeks since Comscore CEO Bryan Wiener and President Sarah Hofstetter exited, resulting in a severe destabilization of the company's stock. The last 30 days have hardly been better: A steady decline started May 9 and has yet to stop.

Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, has selected a leader with 20 years of experience in digital advertising as the company's VP of Product.

HERE Technologies, a company known for its mapping and location platform services, has just announced a multi-year partnership agreement with iHeartMedia-owned provider of traffic, weather, news and sports reports.

With sophisticated digital and smart technologies generating headlines for automakers, many consumers are beginning to consider these devices and services as essential equipment for their own cars. But GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.

There are now approximately 223 million social media users age 12+ in the U.S. But, their original social media platform of choice is losing ground among users of all ages, for various reasons.

BIA Managing Director Rick Ducey briefed attendees at the recent Media Finance Focus 2019 on the current and future state of Spot TV Sales Automation. Here are some of the key highlights from his presentation, delivered in New Orleans in mid-May.

The analysis of the New York Tri-State Area marketplace is designed to help advertisers understand Radio’s impact on consumers and its prominent role in the local advertising landscape. The report assesses the area economy and provides fresh consumer data.

Our editor-in-chief believes there's a big opportunity for Radio to significantly boost its ad revenue while gaining ground against local digital media's ad revenue conquest. It involves WPP and one of the world's biggest advertisers, by dollars allocated to all kinds of media.