Adbiz

Users of the FreeWheel Strata ad management platform now have access to a single source of insights, giving them greater knowledge of how to budget for a cross-media campaign from the Comcast Company-owned system.

Have you assessed the maturity of your consumer data? What about the level of capabilities seen across your organization? It may be a fine time to do so. The Mobile Marketing Association has just released its findings of a survey powered by EY that reviewed consumer data accessible to senior U.S. marketing leaders. Your clients have a lot of work to do.

There's little change in activity shown in the latest Media Monitors Spot Ten TV report. However, the big new No. 1 is noteworthy, as it reflects a big investment in broadcast by Sanofi US for a treatment for skin disorders.

It markets itself as "a first-of-its-kind" cloud-based television advertising tool that requests and receives ads from programmatic digital ad exchanges to enable linear cable television ad insertion by using existing cable and broadcast TV infrastructure. Now, it is one step closer to closing the gap between linear TV and digital advertising.

There's a new leader on the latest Spot Ten Radio report from Media Monitors. And, it demonstrates that one auto insurance brand isn't trimming its ad commitment to broadcast radio.

Forecast 2022 is poised to present 2021’s most provocative in-person conversation on the course of advertising — and what broadcast media leaders need to know. On November 16, GM Global CMO Deborah Wahl will offer an exclusive conversation on how broadcast fits into its marketing strategy. Also appearing: Doug Ray, of dentsu Americas.

A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and "Zoom expert" Rosemary Ravinal did not anticipate that her seven-year-old grandson, Mo, would provide a fresh perspective on storytelling during her visit.

“Fighting Fake News and Truth Decay.” That's the name of a webinar scheduled for Tuesday, Jan. 4, 2022, that is being presented by The Massachusetts Broadcasters Association.

The Out-of-Home Advertising Association of America (OAAA) has released an analysis of the cost efficiency of any "major" advertising media — including broadcast and cable TV, traditional radio and the hot arena of Podcasting. What's the CPM assessment for these media compared to others? Radio stands tall as a great value for marketers.

Members of SAG-AFTRA have "overwhelmingly voted" to ratify the 2022 SAG-AFTRA Commercials Contract and the 2022 SAG-AFTRA Audio Commercials Contract. Indeed, the vote was 92.25% in favor, and the agreement reflects what SAG-AFTRA calls "important structural changes in the industry, especially in digital streaming."

What does the future viewing experience look like? That was the subject of a globally delivered webinar presented on Wednesday by the data analytics and media research company.

Following two years of turmoil and distractions, it’s time to get back on track. It’s time to rethink sales strategy, refresh management skills, and refocus goals and expectations. It's the Radio Masters Sales Summit, presented by Radio Ink and The Center for Sales Strategy.

Looking for ways to make your LGBTQ+ advertising strategy more effective? Here are three tips from the team at Kantar worth considering, if this high-income, big-spending consumer group is of interest to your broadcast media properties.

Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.

The Coalition for Innovative Media Measurement (CIMM), the collaboration of companies focused on promoting innovation in media measurement, metrics and data, have launched five new "Working Groups" as part of their effort to support cross-media measurement.