Adbiz

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.

Make no mistake: When it comes to spot cable, one auto insurance specialist remains the dominant No. 1 according to Media Monitors. It's GEICO, which has fended off an upstart competitor and a big brandmate in bringing a bevy of ads to MVPD-distributed cable channels.

Flo and a Gecko are battling it out for ad play supremacy at spot TV, the latest Media Monitors Spot Ten TV report shows. However, the big news could be the latest U.S. presidential hopeful to inject big bucks into over-the-air television.

With Mike Bloomberg and Tom Steyer no longer spending boatloads of cash on their now-concluded bids for the Democratic nomination for U.S. president, the Media Monitors Spot Ten Radio report looks a lot like it did two months ago. A big auto insurance specialist is firmly on top, while job search site Indeed is No. 2 -- a position that could be impacted by COVID-19 virus worries.

Great sales reps require a few extra interview questions. "Remember, they're interviewing you as much as you are them," notes expert sales training coach Barrett Riddleberger. In this column, Riddleberger offers some questions he suggests managers add to their list today.

From Midtown Manhattan to Hollywood, Google, Amazon, Facebook, Apple and Netflix are bigger players than ever before. And, they are big spenders on television. In fact, when combined, the online Goliaths spent a whopping amount on TV -- making the category the No. 1 TV ad spender in the U.S.

The future of real estate will be "significantly influenced" by three of the most important consumer groups to radio and television broadcasters, according to an analysis of first names on 2018 home sales deeds.

Interested in the rise of voice shopping, online marketplace OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. Here's what they found.

LeadsRx says it is further strengthening its marketing attribution SaaS platform for marketers by partnering with WideOrbit, the provider of ad management technology for media companies and broadcasters. "LeadsRx customers will benefit from the automated and accurate delivery of broadcast advertising data, while WideOrbit customers will be able to tap into impartial multi-touch attribution capabilities across multiple advertising channels," the companies say.

"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.

With considerable effort by all brands placed into luring and keeping customers, Amsterdam-based digital asset management vendor Bynder produced a report that looks at what brands think will help them stand apart from the competition in 2020. Guess what comes out on top?

A 20-year software veteran "with a proven track record of bringing innovative products and services to market" has been upped at a company pioneering a platform for cross-screen, multi-touch attribution across linear and digital TV content. Prior to joining TVSquared, she held various executive positions at such companies as Lucera, Sumerian and British Telecom (BT).

"Through One Platform, brands can leverage 4C’s technology to create intelligent, reach-optimized cross-channel plans across NBCU’s premium video portfolio of linear, long-form, and short-form video," says Chicago-based 4C.

Nearly half of all political advertising dollars placed on cable TV systems year-to-date in 2020 have been from presidential candidates, led by Michael Bloomberg. According to Viamedia, total spending in this sub-category of political advertising has jumped as much as 146% vs. year-to-date 2016.

The outbreak of Coronavirus is a widening tragedy. As GroupM's Brian Wieser sees it, "Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis." What does this mean for radio and TV? "Shifts in media consumption and other behaviors are important to monitor."