Adbiz

Political Campaigns will continue to use linear television as the dominant platform for advertising. Cable TV will also attract a sizable chunk of ad dollars. Where does radio fit in? The latest BIA Advisory Services data sheds new light on the matter.

With 1099s going out to contractors and W2s reaching full-time employees, now is the time for tax preparation companies to start their outreach to those who haven't decided is going to prepare their 2019 income tax forms and submission. One brand has spoken.

Here's a rarity: The top brand using spot radio, according to Media Monitors, isn't in the auto insurance category. For the week ending Jan. 26, the top spot goes to a cold and flu relief aid.

How many times have you had to endure that one commercial when accessing an audio stream on a popular app? For our editor-in-chief, its in the thousands, thanks to Volvo and TuneIn. That said, the spot recall is 100%. What about the advertisers using radio during a long holiday weekend? Um ...

A New York-based data-driven TV advertising sales and technology company "with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments" has launched a television ad planning, buying and measurement platform for audience-based TV advertising.

High turnover. Low sales. Unmet quotas. Disloyalty. Pressure from executives. These are just a few of the outcomes when sales managers fail. In this Media Information Bureau installment from expert sales training coach Barrett Riddleberger, some of the reasons GSMs don't succeed are offered.

Still not convinced that the National Football League dip, attributed by some to former San Francisco 49ers quarterback Colin Kaepernick and mediocre on-field play, was momentary? Ad revenue growth of 10% was seen for telecasts of NFL games through the end of November, according to Standard Media Index. The World Series was also a bigger ad draw.

The Association of National Advertisers (ANA) has selected a prominent marketing and media executive as the first president of SeeHer, the organization's movement for gender equality in advertising, marketing, and entertainment. It's an individual with stops at L'Oreal and Colgate-Palmolive on her resume.

"Don't get fooled by another sales candidate," says expert sales trainer Barrett Riddleberger. "Uncover the truth about their capacity to perform." This Media Information Bureau installment gives you the answer to what you're missing in your hiring process, he promises.

Traditional media channels will get more than half of QSRs’ spend in 2019, new research from BIA Advisory Services notes. However, most of the growth in local ad spend will come from digital media channels. Where does that leave broadcast radio and television?

If you're hiring a sales rep to prospect for leads and acquire new accounts, then don't hire this type of person, warns expert sales trainer Barrett Riddleberger. "Unfortunately, they look like a great candidate, so it's really difficult to know from just an interview," he says.

The hotly competitive auto insurance category remains a big one in the first weeks of 2020, according to iHeartMedia-owned Media Monitors. While GEICO is one of the biggest users of broadcast media, it is the competitor that's home to Flo and Jaime that is the big spot leader at radio for the week ending Jan. 12.

Take one look at the latest Media Monitors Spot Ten Cable report, and it's obvious what brand stands out amongst all others. GEICO is a dominant leader, but the No. 2 brand deserves some notice.

In a move only made possible by a competitor's closure, Gen Media Partners is now handling national ad sales representation for all of Lazer Broadcasting's properties. It widens a relationship seen between GMP, owner of such properties as McGavren Guild Media and Sun Broadcast Group, and the Hispanic radio broadcasting company based in Oxnard, Calif.

Interested in "a powerful new way for media companies to analyze and profit from their data"? A new offering from TownNews may warrant your attention.