NEW YORK — An independent converged TV advertising specialist is teaming up with a provider of data-driven marketing tools that will see cross-product integrations designed to bring targeting across linear, addressable, digital and connected TV platforms.
The agreement between converged TV ad sales specialist Cadent and marketing-focused Stirista combines Cadent Aperture Platform with Stirista’s offerings to provide brand marketers with access to a broad range of data insights, including demographic, lifestyle, purchase intent and B2B audiences.
As part of the partnership, Cadent will integrate Stirista’s audience data into its data marketplace.
Jason Attanasio, Vice President of Business Development at Cadent, commented, “Similar to Stirista, Cadent has never relied on cookies. As the industry continues to move towards a cookie-less future, both our companies are at the forefront of this movement. We’re here to help marketers connect with consumers, especially as they continue to diversify how and where they consume content, resulting in a real need in the market to streamline the buying and selling of TV, video, and digital media.”
Stirista Senior Director of Media Sales Steve Karas added, “Our goal is to help our customers harness their 1st party data and create actionable insights and strategies, which can be activated across email, digital and CTV. By joining forces with Cadent, we’re excited to offer another avenue in providing our customers with actionable insights and omnichannel marketing solutions that help increase brand loyalty and to acquire new customers.”
