Broadcasting is standing at the edge of a bridge it can no longer afford not to cross. On one side lies the comfort of legacy reach, scale, and influence — the foundations that built radio and television. On the other side is a marketplace defined by AI, data, attribution, and accountability. The only way forward is to cross that bridge.
At Forecast 2026, one mid-morning session will explore how broadcasters can build and reinforce that bridge.
11:05-11:50 a.m.
Broadcast’s Digital Reckoning: AI, Data, and the New Media Mix
What planks are needed to carry the industry across? Live and local content. Data strategies that compete with walled gardens. AI tools that reengineer sales, measurement, and personalization. Each step is critical, because advertisers are waiting on the far side for proof of performance, not just promises of scale.
This conversation will give broadcast leaders practical guidance for crossing safely: how to turn legacy assets into precision growth engines, how to prove value in a streaming-first economy, and how to ensure radio and television remain pillars of trust in a world dominated by digital commerce.
Moderator: Brett House, SVP/ Product GTM & Growth, MediaRadar
Jessica Hogue, Chief Data Officer/Consumer Media, Hearst
Rio Longacre, Partner/Advertising and AdTech,Omnicom’s Credera
This panel will provide a blueprint for crossing the bridge — and what it takes to arrive stronger on the other side.
Secure your seat now. Due to the nature of the event, seats at Forecast 2026 are extremely limited. If you want to be part of the next big moves, it starts by being in the room with the people making them.
Proudly Sponsored By:
Platinum Sponsor
