Say what you want about “Big Tech” and how they’ve grabbed audience — and dollars — from broadcast TV.
One “GAFAN” group member is investing heavily in both Spot Cable and Spot Television, according to the latest data from iHeartMedia-owned service Media Monitors.
For the week ending September 4, Spot Cable’s second-largest advertiser by play count was Amazon.com.
The tech giant was responsible for 61,469 spot plays, just below No. 1 Subway.
Meanwhile, SONIC debuted a big new campaign, as did XFINITY Internet.
Additionally, Lowe’s is more active as fall home repair and building season needs ramp up.
What’s the Amazon.com activity at Spot Television?
It’s the leader, based on Play Count, with some 29,666 spot plays detected by Media Monitors.
Lowe‘s is now No. 3, making The Home Depot focused on audio consumers during the last week.
Lastly, Amazon’s activity at Spot Television appears to be attracting another “GAFAN” group member — Facebook, WhatsApp and Instagram parent Meta Platforms Inc.
Meta is now the No. 9 Spot TV brand by play count.
