Audacy Inc. has renewed a partnership with a company known for its audio analytics and research platform.
The continued relationship with the Scott Simonelli-helmed Veritonic allows Audacy to provide clients and advertising partners “with insightful and comprehensive data that can be used to optimize their audio campaigns, resulting in an increase in both reach and ROI.”
Veritonic’s measurement platforms and tools enable its clients to “pressure test” the sonic qualities of the company’s clients’ messaging and advise them on the optimal sounds that will generate positive emotions, recall and action.
Audacy uses Veritonic’s Brand Lift and Creative Measurement product offerings to measure the impact of their clients’ audio campaigns on key brand performance metrics, across the funnel.
“Measuring the impact of our total Audio campaigns — including radio, streaming and podcast advertising— with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers,” said Idil Cakim, Audacy’s Senior Vice President of Research and Insights. “We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”
Simonelli, who is Veritonic’s CEO, commented, “We take great pride in our ongoing partnership with Audacy, supporting their clients and advertising partners with unparalleled data & insights to inform their audio strategies. Through the utilization of our creative measurement and brand lift solutions, Audacy can continue to empower their clients with the data required to fine-tune their campaigns and ensure a robust return on their investment in the channel.”
