The Advanced Television Systems Committee is progressing towards incorporating Versatile Video Coding into its ATSC 3.0 broadcast standards, aiming to enhance efficiency beyond the existing High Efficiency Video Coding technology. The international compression method could facilitate 8K broadcasting capabilities through ATSC 3.0 with improved bandwidth conservation.
VVC, now in the evaluation phase as an ATSC “Candidate Standard,” may soon be ratified as a full standard, enriching the ATSC 3.0 suite with advanced compression capabilities.
This addition is poised to bolster ATSC 3.0’s international appeal without immediately affecting U.S. broadcasters or audiences.
Countries like Brazil are already planning to integrate VVC into their broadcasting initiatives, signaling a broad international interest in leveraging this technology for enhanced video delivery.
ATSC President Madeleine Noland emphasized, “We believe it’s important for ATSC to continue to innovate and take full advantage of the latest technology developments, which is why members are interested in adding VVC to ATSC 3.0. We want to make certain that ATSC 3.0 is well positioned for the future, and we look forward to continued progress during the Candidate Standard evaluation period that will culminate with VVC being considered as a full ATSC 3.0 Standard.”
In her statement, Noland highlighted the evolution of ATSC standards from the rigid confines of the original ATSC 1.0 to the adaptable framework of ATSC 3.0, designed to embrace advancements seamlessly in global and niche markets.
