Live video production is on the rise. So is the need for a flexible production platforms. That’s why Japanese brand FOR-A is going to the NAB Show to introduce a product that it says removes the need for multiple dedicated devices to produce high-quality live video.
Introducing FOR-A IMPULSE from FOR-A America, which can be found in the North Hall of the Las Vegas Convention Center across the 2025 NAB Show, in Booth N707.
FOR-A IMPULSE (Integrated Media Platform with UnLimited StructurE) features signal processing, multi-view, switching, graphics, audio mix, and media player as software function nodes. Operators connect nodes by using the platform’s graph editor to create production pipelines. It is a SaaS product.
“By creating an efficient and flexible production environment, FOR-A IMPULSE will have a major impact on live production workflows,” said Satoshi Kanemura, President of FOR-A America. “Until recently, live production has required purchasing large-scale, physical equipment and combining a variety of devices. We are introducing a fully software-based platform that’s easy to change as you like depending on the application. As the amount of video production continues to skyrocket, there are several issues we wanted to address immediately: the shortage of technical talent, the efficient use of equipment resources, and streamlining workflows. Since our design philosophy is to create ‘Software Defined’ technology, we created a solution that includes all the functions needed for video production as software nodes, creating a “Station in a Box” model.”
FOR-A will also hold a technology sneak preview just before the start of NAB, “FOR-A Connect,” on Saturday, April 5 at 3pm in Room S232 in the South Hall.
