“The clearest finding in this year’s report is not about what publishers are missing,” says Omeda in its just-released State of Audience in Media report for 2026. “It is about what they already have and are still not using.”
With a statement that more organizations “now have a meaningful base of known, addressable audience than at any point in recent memory,” Omeda makes a pitch designed to drive dollars to email and newsletters — helpful insights for broadcast media sales leaders. But, at what cost are these suggestions to radio and TV, especially given the low adoption among organizations Omeda seeks to capture?
