An Audio Ad Personalization Company Gets an Australian Investor


NEW YORK — In 2019 while still under the ownership of The E.W. Scripps Co., Triton partnered up with an audio advertising company that built a Creative Management Platform specifically for radio and online spots.

It was a sign of confidence in New York-based Frequency, which relies on data from a variety of third party providers — such as location, weather, time, device type and content that’s being listened to — to build personalized audio ads.

Now, Frequency is getting an infusion of Dollorydoos, if you will, as one of Australia’s largest radio broadcasting companies is now a minority investor.

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