It’s the start of 2026, and if one were to ask an everyday American if they’re familiar with NEXTGEN TV and how to receive it, the answers could range from excitement over the ATSC 3.0 technology to bewilderment and consumer confusion with 8K UHD receivers in a world where streaming and digital delivery is fast becoming the preferred method for watching video content.
Pearl TV, the Anne Schelle-led marketing arm that’s been promoting NEXTGEN TV for more than six years, hopes to further increase awareness and acceptance among U.S. television households.
